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BlueSmith
Services
- Video Ads
- Meta Ads
- Google Ads
- Project Pages
- Estimate Calculators
- Speed to Lead
- Appointment Booking
- Conversion Tracking
- Contractor Lead Generation
- Contractor Marketing
- Contractor Advertising
- Contractor Funnels
- Lead Qualification
- CRM and Automation
- Lead Reactivation
- Google Business Profile
- Lead Follow-Up
- Sales Pipeline
- Lead Routing
- Conversion Optimization
Industries
- Remodeling contractors
- Roofing contractors
- HVAC contractors
- Solar contractors
- Pool Building contractors
- Concrete & Hardscape contractors
- Windows & Doors contractors
- ADU Building contractors
- Plumbing contractors
- Electrical contractors
- Landscaping contractors
- Painting contractors
- Flooring contractors
- General Contracting contractors
- Restoration contractors
- Garage Doors contractors
- Fencing contractors
- Custom Home Building contractors
- Roofing Lead Generation for Replacement Jobs
- Roofing Facebook Ads That Book Re-Roof Inspections
- Roofing Google Ads: Replacement Searches Only
- Roofing Estimate Calculator for Your Website
- Roofing Lead Follow-Up That Wins the Bid
- HVAC Lead Generation for System Replacements
- Facebook Ads for HVAC Companies That Sell Installs
- Google Ads for HVAC Companies: Replacement Searches
- HVAC Estimate Calculator: Replacement Ranges on Your Site
- HVAC Lead Follow-Up for Replacement Estimates
- Remodeling Lead Generation for Kitchens and Baths
- Remodeling Facebook Ads That Book Consultations
- Remodeling Google Ads for Kitchen and Bath Searches
- Remodeling Estimate Calculator for Your Website
- Remodeling Lead Follow-Up for Long Decisions
- Plumbing Lead Generation for Repipes and Water Heaters
- Plumbing Facebook Ads That Sell Repipes and Tankless
- Plumbing Google Ads for Repipes and Install Jobs
- Plumbing Estimate Calculator for Repipes and Heaters
- Plumbing Lead Follow-Up for Repipes and Water Heaters
- Solar Lead Generation Without Shared Lead Lists
- Facebook Ads for Solar Installers Under Net Billing
- Google Ads for Solar Installers: Buyers Already Searching
- Solar Estimate Calculator for Installer Websites
- Solar Lead Follow-Up While Homeowners Compare Quotes
- Pool Builder Lead Generation for the Planning Season
- Facebook Ads for Pool Builders: Book Design Consults
- Google Ads for Pool Builders and Pool Remodelers
- Pool Builder Estimate Calculator for Your Website
- Pool Builder Lead Follow-Up for a Months-Long Decision
- General Contractor Lead Generation for Additions
- Facebook Ads for General Contractors Selling Additions
- Google Ads for General Contractors: Addition Searches
- General Contractor Lead Follow-Up Through Plans and Permits
- ADU Builder Lead Generation for Feasibility Calls
- Facebook Ads for ADU Builders: Family and Rental
- Google Ads for ADU Builders and Garage Conversions
- ADU Builder Estimate Calculator for Your Website
- ADU Builder Lead Follow-Up From Feasibility to Contract
- Concrete and Hardscape Lead Generation: Patios, Driveways
- Facebook Ads for Concrete and Hardscape Contractors
- Google Ads for Concrete and Hardscape Contractors
- Concrete and Hardscape Estimate Calculator for Websites
- Window and Door Lead Generation for Whole-House Jobs
- Facebook Ads for Window and Door Installers
- Google Ads for Window and Door Replacement Companies
- Window and Door Estimate Calculator for Installers
- Restoration Lead Generation for Water, Fire, and Mold
- Google Ads for Water Damage and Restoration Companies
- Restoration Lead Follow-Up: Answer First, Keep the Rebuild
- Electrician Lead Generation for Panel and EV Work
- Google Ads for Electricians: Panel and EV Charger Searches
- Facebook Ads for Electricians: EV Chargers and Panels
- Electrician Lead Follow-Up for Panel and EV Quotes
Problems we fix
- Leads not closing
- Bad-quality leads
- Leads ghosting
- Slow lead response
- Too dependent on referrals
- Not enough estimates
- High cost per lead
- Low close rate
- Estimate no-shows
- Inconsistent lead flow
- Ads stopped working
- Leads outside your service area
- Estimates not followed up
- Can’t track marketing ROI
- Price-shopping homeowners
Free tools
- Break-Even Cost per Lead Calculator
- Lead Value Calculator
- Contractor Ad Budget Calculator
- Missed Lead Calculator
- Close Rate Calculator
- Booking Rate Calculator
- Estimate No-Show Cost Calculator
- Missed Call Revenue Calculator
- Contractor CAC Calculator
- Contractor Marketing ROI Calculator
- Break-Even Ad Spend Calculator
- Cost per Booked Estimate Calculator
- Estimate-to-Sale Funnel Calculator
- Project Margin Calculator
- Crew Capacity Calculator
- Roofing Lead Value Calculator
- HVAC Lead Value Calculator
- Remodeling Lead Value Calculator
- Plumbing Lead Value Calculator
- Lead Response Time Calculator
- Referral Dependency Calculator
- Follow-Up ROI Calculator
- Sales Capacity Calculator
- Marketing Budget by Revenue Calculator
- Revenue Goal Calculator
- Sales Pipeline Forecast Calculator
Templates
- Contractor lead follow-up template
- Contractor sales follow-up template
- Roofing follow-up text templates
- HVAC follow-up templates
- Remodeling follow-up templates
- Estimate reminder text templates
- No-show follow-up templates
- Lead qualification checklist
- Contractor marketing plan template
- Ad creative brief for a job-site shoot
- Contractor landing page checklist
- Contractor CRM pipeline template
Comparisons
- Meta ads vs Google Ads for contractors
- Lead marketplaces vs your own ads for contractors
- Acquisition agency vs an in-house marketing hire
- Estimate calculator vs contact form for contractors
- Google Local Services Ads vs Google search ads
- Meta ads vs Google Local Services Ads
- Meta ads vs Angi for contractors
- Meta ads vs Thumbtack for contractors
- Google Ads vs local SEO for contractors
- Google Local Services Ads vs local SEO
- Angi vs Google Ads for contractors
- Angi vs Thumbtack for contractors
- Facebook lead forms vs landing pages for contractors
- Landing page vs full website for contractor ads
- Raw leads vs booked estimates
- Manual vs automated follow-up for contractors
- Jobber vs GoHighLevel for contractors
- Jobber vs ServiceTitan for contractors
- Housecall Pro vs Jobber for contractors
- Acquisition agency vs freelancer for contractors
- Referrals vs paid ads for contractors
- GoHighLevel vs HubSpot for contractors
- ServiceTitan vs Housecall Pro for contractors
- Zapier vs n8n for contractor automations
- Yelp ads vs Google Ads for contractors
- Nextdoor ads vs Meta ads for contractors
- Video ads vs image ads for contractors
- Answering service vs automated follow-up for contractors
- Direct mail vs Meta ads for contractors
- Online booking vs callback requests for contractors
Guides
- What’s a good cost per lead for contractors?
- How fast should you call a new lead?
- How to qualify remodeling leads before you drive out.
- How to set a contractor marketing budget.
- Why your Facebook leads go cold.
- How many times should you follow up with a homeowner?
- What’s a good cost per lead for roofing?
- What’s a good cost per lead for HVAC?
- What’s a good cost per lead for remodeling?
- What’s a good cost per lead for plumbing?
- How much should a roofing company spend on marketing?
- How much should an HVAC company spend on marketing?
- How to calculate customer acquisition cost as a contractor.
- How many leads does a contractor actually need?
- Meta ads budget for contractors: what to spend on Facebook and Instagram.
- How much should contractors spend on Google Ads?
- How to measure your real close rate.
- How to increase your close rate on the estimates you run.
- Why homeowners ghost you after the estimate.
- How to measure and fix your lead response time.
- How to reduce estimate no-shows and stop driving to dark houses.
- Roofing Facebook ad examples you can adapt.
- HVAC Facebook ad examples for replacements.
- Remodeling Facebook ad examples for kitchens and baths.
- Contractor ad hooks: 18 examples by type.
- Contractor landing page examples, section by section.
- What questions should your lead form ask?
- Estimate request form examples by trade.
- What a contractor booking page should look like.
- Should contractors show pricing on their website?
- Should contractors use online estimate calculators?
- How contractors actually use a CRM.
- Text follow-up messages for contractors, with examples.
- Email follow-up for contractors, with example sequences.
- The best CRM for contractors, sorted by fit.
- Best CRM for roofers: software that holds the whole roofing job.
- Best CRM for remodelers: one that keeps homeowners warm for months.
- Choosing a CRM for an HVAC company.
- Choosing follow-up software for a contracting business.
- Best booking software for contractors who run estimate visits.
- How to choose a contractor marketing agency.
- The best marketing channels for contractors, by fit.
- The best lead generation platforms for contractors, judged fairly.
- The best advertising platforms for contractors, by when homeowners decide.
- Angi alternatives for contractors, and who each fits.
- Thumbtack alternatives for contractors moving to bigger jobs.
- HomeAdvisor alternatives: what actually changes when you switch.
- A Facebook ad strategy built for contractors.
- A Google Ads strategy that fits how contractors sell.
- What contractor marketing actually costs, line by line.
- Contractor marketing agency pricing, and why the model matters.
- What’s a good cost per booked estimate?
- What’s a good booking rate for contractors?
- Leads per roofing job: how many it takes to sell one roof.
- Estimates per remodel sale: how many it takes to sign one job.
Integrations
Locations
- California
- Central Valley
- Madera County
- Madera
- Chowchilla
- Merced County
- Merced
- Atwater
- Los Banos
- Fresno County
- Fresno
- Clovis
- Sanger
- Selma
- Reedley
- Kerman
- Kingsburg
- Fowler
- Parlier
- Orange Cove
- Coalinga
- Huron
- Mendota
- Firebaugh
- San Joaquin
- Tulare County
- Visalia
- Tulare
- Porterville
- Dinuba
- Kings County
- Hanford
- Lemoore
- Kern County
- Bakersfield
- Delano
- San Francisco Bay Area
- San Francisco
- Oakland
- San Jose
- East Bay
- Berkeley
- Fremont
- Hayward
- San Leandro
- Walnut Creek
- Concord
- Pleasanton
- Livermore
- South Bay
- Sunnyvale
- Santa Clara
- Mountain View
- Peninsula & San Mateo County
- Daly City
- South San Francisco
- San Mateo
- Redwood City
- Palo Alto
- Sacramento Region
- Sacramento
- Roseville
- Rocklin
- Elk Grove
- Folsom
- Northern San Joaquin Valley
- Stockton
- Modesto
- Tracy
- Turlock
- Remodeling marketing in Fresno
- Roofing marketing in Fresno
- HVAC marketing in Fresno
- Solar marketing in Fresno
- Pool Building marketing in Fresno
- Remodeling marketing in Clovis
- Pool Building marketing in Clovis
- HVAC marketing in Clovis
- Plumbing marketing in Fresno
- Electrical marketing in Fresno
- Concrete & Hardscape marketing in Fresno
- Landscaping marketing in Fresno
- Painting marketing in Fresno
- Flooring marketing in Fresno
- Windows & Doors marketing in Fresno
- General Contracting marketing in Fresno
- ADU Building marketing in Fresno
- Restoration marketing in Fresno
- Garage Doors marketing in Fresno
- Fencing marketing in Fresno
- Roofing marketing in San Jose
- HVAC marketing in San Jose
- Remodeling marketing in San Jose
- Plumbing marketing in San Jose
- Roofing marketing in Clovis
- Plumbing marketing in Clovis
- Electrical marketing in Clovis
- Concrete & Hardscape marketing in Clovis
- Landscaping marketing in Clovis
- Solar marketing in Clovis
- General Contracting marketing in Clovis
- Roofing marketing in Bakersfield
- HVAC marketing in Bakersfield
- Plumbing marketing in Bakersfield
- Remodeling marketing in Bakersfield
- Solar marketing in Bakersfield
- Roofing marketing in Visalia
- HVAC marketing in Visalia
- Remodeling marketing in Visalia
- Plumbing marketing in Visalia
- Roofing marketing in Madera
- HVAC marketing in Madera
- Remodeling marketing in Madera
- Roofing marketing in Merced
- HVAC marketing in Merced
- Remodeling marketing in Merced
- Remodeling marketing in San Francisco
- Roofing marketing in San Francisco
- HVAC marketing in San Francisco
- Plumbing marketing in San Francisco
- General Contracting marketing in San Francisco
- Roofing marketing in Oakland
- HVAC marketing in Oakland
- Plumbing marketing in Oakland
- Remodeling marketing in Oakland
- Solar marketing in San Jose
- Electrical marketing in San Jose
- ADU Building marketing in San Jose
- Landscaping marketing in San Jose
- General Contracting marketing in San Jose
- ADU Building marketing in San Francisco
- Electrical marketing in San Francisco
- Electrical marketing in Oakland
- Solar marketing in Oakland
- Remodeling marketing in San Mateo
- Roofing marketing in San Mateo
- HVAC marketing in San Mateo
- Plumbing marketing in San Mateo
- ADU Building marketing in San Mateo
- Remodeling marketing in Fremont
- Roofing marketing in Fremont
- HVAC marketing in Fremont
- Plumbing marketing in Fremont
- ADU Building marketing in Fremont
- Remodeling marketing in Palo Alto
- ADU Building marketing in Palo Alto
- General Contracting marketing in Palo Alto
- Roofing marketing in Sacramento
- HVAC marketing in Sacramento
- Remodeling marketing in Sacramento
- Plumbing marketing in Sacramento
- Roofing marketing in Stockton
- HVAC marketing in Stockton
- Remodeling marketing in Stockton
- Plumbing marketing in Stockton
- Roofing marketing in Modesto
- HVAC marketing in Modesto
- Remodeling marketing in Modesto
- Plumbing marketing in Modesto