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Plumbing lead value: what’s a plumbing install lead worth?

Drain clears keep the trucks moving. Repipes, water heaters, and sewer lines pay for the shop. Price those leads on their own.

By the BlueSmith team · Updated

At a glance

You enter
  • Average project value
  • Gross margin
  • Leads that become booked estimates
  • Estimates you close
You get
  • Each lead is worth (revenue)
  • Gross profit per lead
  • Leads per signed job
How the math works
  • Revenue and profit per lead
  • Service calls are a separate run
  • Example (not a benchmark)
What it costs
Free. No signup, no email. Arithmetic on your own numbers, not a promise of results.
45%
45%
40%

Each lead is worth (revenue): $1,620

Each lead is worth (revenue)$1,620
Gross profit per lead
$729
Leads per signed job
5.6

$9,000 project, 45% margin, 45% of leads booked, 40% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

HOW IT WORKS

Three steps. Your numbers.

  1. 01

    Enter your numbers

    Enter your average value for repipes, water heaters, or sewer jobs, and your gross margin.

  2. 02

    Watch it recalculate

    Add the share of those leads that book an estimate.

  3. 03

    Use the answer

    Add the share of estimates you sell.

How the math works

Revenue and profit per lead

Job value × booking rate × close rate = revenue per lead. × gross margin = gross profit per lead. 1 ÷ (booking rate × close rate) = leads per sold job.

Service calls are a separate run

A clog or a running toilet books easily and pays little. Mixing those into an install average makes every lead look worth the same, and they aren’t.

Example (not a benchmark)

$9,000 job, 45% book, 40% sell: $1,620 revenue per lead. At a 45% margin, $729 gross profit per lead. About 5.6 leads per sold job.

KEEP GOING

Use it with these.

STRAIGHT ANSWERS

Questions we hear.

Is this what my plumbing leads will be worth?

Only if your real numbers match what you enter. It’s arithmetic, not a forecast, and the defaults are examples, not a plumbing benchmark.

Where do bigger plumbing jobs usually come from?

Often from a service call. The tech spots corroded pipe or a failing heater and quotes the replacement. Those count too, so track which install estimates started as service visits.

Should I run water heaters and repipes together?

Better apart. A water heater swap and a whole-house repipe sit far apart in price, and the homeowners decide differently.

What lifts the value of a plumbing lead?

Answering fast, asking a couple of questions to sort install work from service, and following up on every quote that doesn’t sign the same day.

Numbers are the start. Let’s build the system.

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