Weekend painters set the price
Homeowners collect a quote from someone painting on the side and use it as the yardstick. Your crew, insurance, and prep don’t show up in that comparison.
PAINTING CONTRACTORS
Painting contractor marketing for whole-house repaints, not touch-ups.
Homeowners judge painters by the price and the finish, and never see the prep in between. We show it, price whole-house jobs up front, and book the homeowners who are ready to pick colors.
- Whole-house exterior repaints
- Full interior repaints
- Cabinet painting
- Stucco and trim repaints
- Repaints before a home sale
- Deck and fence staining
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Painting contractors selling projects worth an in-person estimate
- Typical projects
- Whole-house exterior repaints
- Full interior repaints
- Cabinet painting
- Stucco and trim repaints
- Repaints before a home sale
- Deck and fence staining
- Where it breaks
- Weekend painters set the price
- Prep is invisible
- Color choice stalls the job
- Exteriors follow the weather
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- Interior, exterior, or both?
- About how large is the home, in square feet?
- How many stories?
- Have you picked colors yet?
- Was the home built before 1978?
- When do you want the painting done?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
PAINTING REALITY
Why painting contractors lose good jobs before the estimate.
Prep is invisible
Scraping, patching, caulking, and masking decide how long the paint lasts. The homeowner only sees the final color, so the prep is hard to sell.
Color choice stalls the job
Plenty of homeowners are ready to paint and stuck on colors. Weeks go by with sample swatches taped to the wall.
Exteriors follow the weather
Heat, rain, and wind limit exterior days. Bookings that come in late leave crews with gaps during the good months.
YOUR ENGINE
The acquisition engine, built for painting contractors.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
A freshly painted living room that could belong to any painter, so homeowners shop on price.
What we build
Video ads filmed on your jobs that show the prep, the crew, and the finished house, with your license number on the creative.
What breaks
“Free estimates” and nothing else, so the first price a homeowner hears comes at the walk-through.
What we build
A page with an estimator by home size and interior or exterior, what your prep includes, and how you help with colors.
What breaks
The homeowner gets your quote, picks colors for a month, and signs with whoever checked in.
What we build
Self-booked walk-throughs, reminders, and follow-up that helps the homeowner past the color decision instead of just asking if they’re ready.
What breaks
One-room jobs and whole-house exteriors show up in the report as the same lead.
What we build
Tracking from ad to walk-through to signed contract by job type, so budget moves toward whole-house exteriors and full interiors.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for painting contractors
The prep nobody sees
Time-lapse the scraping, patching, and masking on one house, then reveal the finish. Homeowners start asking other painters about prep.
Pick the color with us
Show your color consult or sample process, so the decision that stalls most homeowners feels handled.
Clean by five
Film the end-of-day cleanup, drop cloths folded and furniture back, for homeowners worried about living through an interior repaint.
Ready to list
Aim a message at homeowners preparing to sell, with a repaint your crew finished on a tight timeline.
Before anyone books, the page asks
- Interior, exterior, or both?
- About how large is the home, in square feet?
- How many stories?
- Have you picked colors yet?
- Was the home built before 1978?
- When do you want the painting done?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
RUN YOUR NUMBERS
What’s a painting lead actually worth?
Example numbers for a painting business. Change them to yours.
Each lead is worth (revenue): $1,418
Each lead is worth (revenue)$1,418
- Gross profit per lead
- $567
- Leads per signed job
- 6.3
$9,000 project, 40% margin, 45% of leads booked, 35% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
PAINTING BY CITY
Painting marketing, city by city.
Local playbooks for painting contractors: what’s different about each market, and what we’d run there.
STRAIGHT ANSWERS
Questions we hear.
Why ask if the home was built before 1978?
Federal lead-safe work rules apply when painting disturbs old paint in most homes built before 1978. Knowing up front lets your team plan the job and price it right.
Should a painter really show prices online?
A range by home size, yes. It sets expectations before the walk-through and screens out homeowners comparing you with a side job.
Can you market cabinet painting separately?
Yes. Cabinet buyers are weighing paint against new cabinets, so they get their own page and ads that speak to that choice.
Exterior work slows in winter. Can interiors fill it?
That’s a common plan. Interior repaint ads run heavier in the months exterior work slows, so the crew has steady work all year.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes