Demand arrives all at once
A heat wave floods the board with no-cool calls. In mild weather the phone goes quiet and install crews sit.
HVAC CONTRACTORS
HVAC marketing that sells system replacements, not just tune-ups.
Service calls keep the trucks moving. Replacements and new installs grow the business. We build the side that brings in the second kind.
- AC and furnace replacements
- Heat pump installs
- Ductless mini-splits
- Ductwork replacement
- New system installs for additions
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- HVAC contractors selling projects worth an in-person estimate
- Typical projects
- AC and furnace replacements
- Heat pump installs
- Ductless mini-splits
- Ductwork replacement
- New system installs for additions
- Where it breaks
- Demand arrives all at once
- Emergency buyers don’t shop
- Too many options
- Title 24 adds steps
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- Are you replacing, adding, or repairing a system?
- How old is the current system?
- Is it working right now?
- What do you have now: central air, heat pump, furnace, or ductless?
- Roughly how many square feet is the home?
- Do you own the home?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
HVAC REALITY
Why HVAC contractors lose good jobs before the estimate.
Emergency buyers don’t shop
When the AC dies in July, homeowners book whoever can come today. Planned replacements go to whoever reached them first.
Too many options
Heat pump or furnace, ducted or ductless, efficiency ratings and rebates. Homeowners stall when they can’t compare.
Title 24 adds steps
In California, replacement work can trigger Title 24 energy requirements and permits. Most homeowners find out at the estimate.
YOUR ENGINE
The acquisition engine, built for HVAC contractors.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
Ads switched on only when it’s already hot, competing with every shop in town for emergency calls.
What we build
Video ads that run ahead of the peak seasons, filmed with your techs on real installs, aimed at homeowners whose systems are getting old and loud.
What breaks
A “schedule service” button that treats a full system replacement like a filter change.
What we build
A replacement page that explains the options in plain English, with an estimator by home size and system type, plus the rebates and financing you actually offer.
What breaks
Replacement requests sit in the same queue as service tickets and wait behind them.
What we build
Replacement leads routed straight to your comfort advisor’s calendar, with confirmation and reminder texts and follow-up after the quote.
What breaks
Service and install revenue get lumped together, so nobody knows what the ads sold.
What we build
Tracking from ad to in-home estimate to installed system, reported separately from service tickets.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for HVAC contractors
Replace it on your schedule
In spring and fall, remind homeowners with older systems that a planned replacement beats a dead unit in the middle of a heat wave.
Install day, start to finish
Old unit out, new one in, clean walkthrough at the end, filmed on the job so homeowners see who’s coming into the attic.
The room nobody uses
Name the hot bedroom and the system that runs all afternoon, then show how your team fixes uneven comfort.
Your techs, not a call center
Put your lead installer on camera. Homeowners trust the person who will actually be in the house.
Before anyone books, the page asks
- Are you replacing, adding, or repairing a system?
- How old is the current system?
- Is it working right now?
- What do you have now: central air, heat pump, furnace, or ductless?
- Roughly how many square feet is the home?
- Do you own the home?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
GO DEEPER
Every part, for HVAC contractors.
RUN YOUR NUMBERS
What’s a hvac lead actually worth?
Example numbers for a hvac business. Change them to yours.
Each lead is worth (revenue): $1,960
Each lead is worth (revenue)$1,960
- Gross profit per lead
- $784
- Leads per signed job
- 7.1
$14,000 project, 40% margin, 40% of leads booked, 35% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
HVAC BY CITY
HVAC marketing, city by city.
Local playbooks for HVAC contractors: what’s different about each market, and what we’d run there.
Central ValleyHVAC in FresnoCentral ValleyHVAC in ClovisSan Francisco Bay AreaHVAC in San JoseCentral ValleyHVAC in BakersfieldCentral ValleyHVAC in VisaliaCentral ValleyHVAC in MaderaCentral ValleyHVAC in MercedSan Francisco Bay AreaHVAC in San FranciscoSan Francisco Bay AreaHVAC in OaklandSan Francisco Bay AreaHVAC in San MateoSan Francisco Bay AreaHVAC in FremontSacramento RegionHVAC in SacramentoCentral ValleyHVAC in StocktonCentral ValleyHVAC in Modesto
STRAIGHT ANSWERS
Questions we hear.
Won’t ads just bring in more service calls?
Not when the ads and page are built around replacement. The questions sort it out, and service requests can route to dispatch instead of your comfort advisor.
When should replacement ads run?
Year-round at some level, heavier before summer and winter. A homeowner planning a replacement is an easier sale than one calling with a dead system on the hottest day.
Can the ads mention rebates and financing?
Yes, when they’re offers you actually provide. We won’t advertise rebates or financing terms you can’t back up.
Do you run Google Ads for HVAC?
On larger plans, yes. Google catches homeowners who are already searching. Meta video reaches them before they search, which is where planned replacements start.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes