San Mateo County is the Peninsula: Daly City and South San Francisco at the top, San Mateo in the middle, Redwood City as the county seat, with Palo Alto just over the line at the south end. Homeowners at each end of that Caltrain corridor are buying different things.
Daly City sits in the fog, while Redwood City advertises its climate on a sign. Exterior paint, windows and roofing sell at the north end; cooling, pools and solar sell better in the warmer middle and south. We set separate creative for each stretch.
The Peninsula’s cities line up along Caltrain and the freeways, so crews tend to work up and down one narrow corridor. We build ad areas as segments of that corridor and cut the ones your crews would rather not drive.
Palo Alto sits in Santa Clara County, but it’s the natural south end of a San Mateo County service area. Ad targeting ignores the county line, so we include it when your crews already go there and report it as its own city.
Mid-century tract homes in Daly City, older neighborhoods in San Mateo, Eichlers in Palo Alto: much of the county’s housing has age on it. Remodels, rewires, window replacements and heat-pump conversions make up a big share of what owners plan here.
Daly CityDaly City contractor marketing for fog-worn exteriors, windows and Westlake remodels. BlueSmith films your work and books estimates with qualified owners.
OpenSouth San FranciscoSouth San Francisco contractor marketing aimed at the residents, not the biotech workforce. Video ads and project pages that book homeowner estimates.
OpenSan MateoSan Mateo contractor marketing for older homes: remodels, rewires, repipes and windows. BlueSmith films your jobs and books qualified estimates for you.
OpenRedwood CityRedwood City contractor marketing for pools, solar, cooling and backyard builds. Video ads and estimate pages that book qualified homeowners for your crew.
Open
Palo AltoPalo Alto contractor marketing for Eichler glass, whole-home electrification and city-utility solar. Video ads and project pages that book real estimates.
OpenAttention × Offer × Sales × System. The same four parts, set to your service area and the jobs you want here.
Example numbers for a remodeling business. Change them to yours.
Each lead is worth (revenue): $5,400
$60,000 project, 35% margin, 30% of leads booked, 30% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
San Mateo County campaigns run from Daly City and South San Francisco down through San Mateo and Redwood City, continue to Palo Alto, and can join up with San Francisco or the South Bay.
Daly City, South San Francisco, San Mateo and Redwood City, plus Palo Alto just south of the county line, and the towns between them along your routes. Ad areas follow where your crews actually go rather than the whole county.
No. We’re based in the Fresno area and keep no offices. Shoots in the county are booked per project with travel quoted, and strategy, edits and reporting happen on regular calls.
Usually, yes. Owners in the fog belt ask about exteriors that hold up to damp air; owners further south ask about cooling, pools and solar. We test separate creative and keep what books.
Yes. Many crews already cover more than one area. We build each one as its own ad set with its own budget, so you can see which side of the line produces signed work.
Yes. Remodeling is one of the strongest fits here because so much housing is older. Campaigns lean on footage of your finished rooms, and the page asks about house age and scope before the visit.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
