Electrician marketing in San Francisco: rewires for century-old houses.
Plenty of San Francisco houses still carry knob-and-tube wiring or a small, aging panel. Owners usually find out during a purchase inspection or a remodel, and that’s when your ad should already be in front of them.
We run San Francisco campaigns citywide or only in the neighborhoods your crews prefer, and can extend them across the bridge to the East Bay.
Filming
Scheduled per project, with travel quoted first. BlueSmith has no office here.
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
ELECTRICAL IN SAN FRANCISCO
What’s different here.
Knob-and-tube behind the plaster
Older homes here often still run some original knob-and-tube circuits, mixed with whatever later owners added. Few owners know how much is left. Explaining how you trace it and replace it with as little wall damage as possible turns a scary unknown into a scoped job.
New owners with an inspection report
A buyer’s inspection often flags old wiring or an undersized panel, and the new owner wants it handled before the furniture goes in. A page that accepts a photo of that report catches them in the short window between closing and move-in.
Condo chargers go through the HOA
In a condo building, an EV charger means a conversation with the association about the garage, the meter room, and who pays for the run. Owners want an electrician who has done it before and can explain the plan to the board.
WHAT WE’D RUN
Built for electricians in San Francisco.
Rewire footage in a lived-in home
We film a rewire in an occupied older house: how your crew gets new wire through old walls, how floors and furniture are covered, and what the patching looks like after. It answers the first thing every owner asks, which is how much of the house gets torn up.
Inspection notes on the form
The form asks for photos of the panel, any electrical notes from an inspection, and which rooms still have two-prong outlets. Your estimator reads the scope before the visit and arrives with a realistic range.
A charger path for condo owners
Condo owners asking about a charger get their own page, with questions about parking, the building’s electrical room, and association approval. Follow-up sends a one-page scope the owner can pass along to the HOA.
RUN YOUR NUMBERS
What’s a electrical lead worth in San Francisco?
Example numbers for a electrical business. Change them to yours.
$
Each lead is worth (revenue): $1,260
Each lead is worth (revenue)$1,260
Gross profit per lead
$567
Leads per signed job
5.6
$7,000 project, 45% margin, 45% of leads booked, 40% of estimates closed.
Can you advertise knob-and-tube replacement without fear tactics?
Yes. The ads explain what it is, why inspectors and some insurers ask about it, and how you replace it, in plain language. Every safety statement comes from your electricians, not from us.
Will you run ads for small service calls?
Usually not. Small repairs rarely carry enough value for paid ads. The budget goes to rewires, panel upgrades, and electrification circuits, and service requests route to your office line.
How does filming work in the city?
We pick a day when a rewire or panel swap is underway, plan around parking the way your crew does, and quote travel before confirming. BlueSmith has no office here; we’re based in the Fresno area.
Can the campaign include heat pump and induction circuits?
Yes. As the Air District’s zero-NOx rules reach water heaters in 2027 and furnaces in 2029, owners going electric need capacity and new circuits. The page asks what they plan to add, so you quote the whole load once.
See what we’d build for your business.
Seven questions. Two minutes. See the one part of your engine holding your projects back.