Three vendors, no owner
The web designer blames the ads, the ad person blames the follow-up, and you’re left guessing which part is broken.
CONTRACTOR MARKETING
Contractor marketing run as one system.
Most contractors hire one company for the website, another for ads, and handle follow-up themselves. We build and run all of it as one system, aimed at booked estimates and signed jobs.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
Covers the whole engine: Attention × Offer × Sales × System
At a glance
- Who it’s for
- Contractors in remodeling, hvac, pool building, and other trades that sell projects worth an estimate
- Part of the system
- Covers all four parts: Attention, Offer, Sales, System
- How it works
- Start from your capacity
- Build the four parts together
- Run and review
- Fix the weakest part first
- Judged on
- Cost per booked estimate
- Estimate to signed job rate
- Return on ad spend
- Crew capacity filled
- Common mistakes
- Three vendors, no owner
- Marketing that stops at the click
- Reports full of the wrong numbers
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Contractor Marketing: where it breaks for most contractors.
Marketing that stops at the click
Plenty of agencies get the click and hand it off. What happens between the click and your calendar is where the money leaks.
Reports full of the wrong numbers
Impressions, reach, and engagement look busy on a monthly report. None of them tell you whether the crew has work in six weeks.
WHAT WE BUILD AND RUN
What’s included.
Attention: ads from your jobs
Video we film on site, run on Facebook and Instagram, with Google search added on larger scopes.
Offer: pages that sell one job
Project pages with your finished work, a price range, qualifying questions, and booking.
Sales: response and follow-up
Instant replies, reminders, routing to your team, and messages that bring back homeowners who stalled.
System: tracking and monthly fixes
CRM setup, every lead traced to a signed job, and a monthly review of where the path is losing people.
HOW WE RUN IT
In order. No guesswork.
- 01
Start from your capacity
How many more jobs your crew can take decides the budget and the pace, not the other way around.
- 02
Build the four parts together
Ads, pages, follow-up, and tracking launch as one piece, so no part waits on another vendor.
- 03
Run and review
We manage the campaigns day to day and walk you through what booked and what didn’t each month.
- 04
Fix the weakest part first
Each month the change goes where the most homeowners are dropping off, whether that’s the ad, the page, or the follow-up.
Judged on outcomes, not activity
WHERE IT FITS
One part of the whole engine.
Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.
RUN YOUR NUMBERS
Contractor marketing ROI: is your marketing paying you back?
Revenue makes every campaign look good. This tool measures return against the gross profit those jobs leave after the work is done.
Return on marketing (gross profit): 525.0%
Return on marketing (gross profit)525.0%
- Revenue from marketing per month
- $125,000
- Gross profit after marketing per month
- $36,750
$7,000 a month bringing 5 signed jobs at $25,000 and 35% margin.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
PROOF
Real work. Real jobs on camera.
Client work, shown with permission. Never stock footage.
STRAIGHT ANSWERS
Questions we hear.
What does a contractor marketing agency actually do?
It should get homeowners in your area to see your work and give them an easy way to book you. For us that means filming ads, running them, building the pages, setting up follow-up, and tracking results. You run the estimates and close.
Do you build full websites?
We build project pages for the jobs you advertise, not a full website redesign. Your current site stays up for people who search your business by name.
Can I hire you for ads only?
Every plan includes the pages, booking, and follow-up, because ads pointed at a contact form are where most contractor marketing budgets go to waste. The scope grows from there.
What do you need from me?
The jobs you want, the areas you’ll cover, how you price, and time on site for filming. After launch, your team records which estimates signed, so the results trace back to the ads.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes