A finished room with no build story
Any remodeler can post a pretty kitchen. A GC’s edge is how the job is run, and a single beauty shot never shows it.
FACEBOOK ADS FOR GENERAL CONTRACTORS
Facebook ads for general contractors that show how you run a build.
Families who are outgrowing the house scroll Facebook long before they call an architect. That’s the window to show them how your sites actually run.
- General Contracting
- Facebook & Instagram ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- General Contracting contractors: room additions, second-story additions, whole-home renovations
- What goes wrong
- A finished room with no build story
- One ad for a year-long decision
- “Send us your plans” as the call to action
- What we run
- A build filmed as episodes
- Separate campaigns by project type
- The living-through-it question, answered
- Clicks to a planning page
- Judged on
- Cost per booked planning meeting
- Video watch-through by episode
- Planning meeting to signed build rate
- Signed builds by campaign
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Facebook & Instagram ads for general contractors: what goes wrong.
One ad for a year-long decision
Homeowners weigh an addition for months. One video on repeat goes stale long before they’re ready to meet anyone.
“Send us your plans” as the call to action
It invites homeowners who already have drawings and a stack of bids, the exact price fight these ads should avoid.
WHAT WE RUN
Built for general contractors. Run by us.
A build filmed as episodes
Demo day, framing, rough-in, the superintendent’s morning walk, and the family moving in, each cut as its own short ad.
Separate campaigns by project type
Additions and whole-home renovations get their own ads and pages, so a family needing one more bedroom isn’t pitched a gut job.
The living-through-it question, answered
Ads that show dust walls, a cleaned site at day’s end, and how families stay in the house during the work.
Clicks to a planning page
The page offers a pre-construction meeting and asks about plans, budget, and financing before the calendar shows.
AN EXAMPLE WE WROTE
Example ad script: a 30-second “site walk” episode (our sample, not a client’s ad)
- 010–3s, superintendent at the gate, coffee in hand: “Seven a.m. Here’s what I check before anyone picks up a tool.”
- 023–10s: walking the addition. Shoring, the dust wall into the kitchen, the schedule board by the door.
- 0310–18s: the homeowner in the driveway: “We’ve lived here the whole time. They clean up every single day.”
- 0418–25s, owner on camera: “If you’re planning an addition, talk to us before the plans are drawn. That’s when cost is easiest to shape.”
- 0525–30s on screen: license number, service area, “Book a planning meeting.”
- 06Next in the series: framing day on the same job, from the first wall raised to the roofline.
Judged on
- Cost per booked planning meeting
- Video watch-through by episode
- Planning meeting to signed build rate
- Signed builds by campaign
Example written by BlueSmith to show the approach. Not a client ad or a result.
RUN YOUR NUMBERS
What does one booked estimate really cost?
Cheap leads that never book are expensive. Price the thing you actually want: a homeowner on your calendar.
Cost per booked estimate: $229
Cost per booked estimate$229
- Cost per lead
- $80
- Booked estimates per month
- 18
$4,000 a month, 50 leads, 35% of them booked.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
Do people really hire a general contractor from Facebook?
Few sign from one ad. What Facebook does well is put your builds in front of homeowners months before they’re ready, so when they start planning, you’re a name they already trust.
How long does filming take for a GC?
We come back across the build, usually a handful of short visits timed to milestones like demo, framing, and finish. Your crew keeps working; we film around them.
Should GC ads show a price?
The ads usually don’t. The planning page shows a range from your past builds, so homeowners who book already know roughly where additions land with you.
Can ads target homeowners with room for an addition?
Not directly. Meta doesn’t let you aim ads by lot size or square footage. The creative and the questions on the page do that sorting instead.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes