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FREE TOOL

What’s a better close rate worth?

You’re already paying to get in front of homeowners. See what closing a few more of those estimates would add, without one more lead.

By the BlueSmith team · Updated

At a glance

You enter
  • Estimates you run per month
  • Current close rate
  • Target close rate
  • Average project value
You get
  • Extra revenue per year
  • Extra revenue per month
  • Extra signed jobs per month
How the math works
  • Extra signed jobs
  • Extra revenue
  • Example (not a benchmark)
What it costs
Free. No signup, no email. Arithmetic on your own numbers, not a promise of results.
25%
33%

Extra revenue per year: $288,000

Extra revenue per year$288,000
Extra revenue per month
$24,000
Extra signed jobs per month
1.0

12 estimates a month, closing 25% now vs 33% target, $25,000 average project.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

HOW IT WORKS

Three steps. Your numbers.

  1. 01

    Enter your numbers

    Enter how many estimates you run per month.

  2. 02

    Watch it recalculate

    Add your current close rate and the rate you want to reach.

  3. 03

    Use the answer

    Add your average project value.

How the math works

Extra signed jobs

Estimates per month × (target close rate − current close rate). Same estimates, more of them signed.

Extra revenue

Extra signed jobs × average project value gives the month. Times 12 gives the year.

Example (not a benchmark)

20 estimates a month, closing 25% now and aiming for 30%: 1 extra job a month. At $20,000 a job, that’s $20,000 a month and $240,000 a year.

KEEP GOING

Use it with these.

STRAIGHT ANSWERS

Questions we hear.

Is this a promise of results?

No. It shows what a higher close rate would be worth. Whether you get there depends on your pricing, process, follow-up, and the homeowners you’re meeting.

What target close rate should I use?

One you can reach from where you are. Small gains on estimates you already run add up, and they don’t cost more ad spend.

How do I raise my close rate?

Qualify before you book, set price expectations early, send a clear written estimate fast, and follow up until you get an answer.

Why not just get more leads?

More leads cost more. A better close rate earns more from leads you’ve already paid for. You usually want both, but fix the close first.

Numbers are the start. Let’s build the system.

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