Bid lists turn GCs into a price
When an architect sends plans to several contractors, the homeowner compares totals. Your process and track record barely get a look.
GENERAL CONTRACTORS
General contractor marketing for additions, not bid-list fights.
Big residential projects often reach GCs through a bid list, where the total is the only thing compared. We help you meet homeowners earlier, before the plans are drawn, while they’re still choosing who to trust.
- Room additions
- Second-story additions
- Whole-home renovations
- Structural and layout changes
- Custom homes on owned lots
- Design-build projects from plans to finish
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- General Contracting contractors selling projects worth an in-person estimate
- Typical projects
- Room additions
- Second-story additions
- Whole-home renovations
- Structural and layout changes
- Custom homes on owned lots
- Design-build projects from plans to finish
- Where it breaks
- Bid lists turn GCs into a price
- Budgets lag behind the dream
- Money has to be arranged first
- The project outlasts attention spans
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- What are you planning: addition, second story, whole-home renovation, or something else?
- Do you have plans drawn, an architect, or neither yet?
- What total budget are you working with?
- How will you pay: cash, construction loan, refinance, or home equity?
- Will you live in the home during construction?
- When do you want construction to start?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
GENERAL CONTRACTING REALITY
Why general contractors lose good jobs before the estimate.
Budgets lag behind the dream
Homeowners plan an addition from what a neighbor paid years ago. Construction costs moved on, and the first estimate lands hard.
Money has to be arranged first
Construction loans, refinancing, and home equity take time. A homeowner who hasn’t started that process isn’t ready to sign.
The project outlasts attention spans
First call to plans to permits can run many months. Contractors who go quiet in that stretch get replaced by one who didn’t.
YOUR ENGINE
The acquisition engine, built for general contractors.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
A logo, a list of services, and “quality construction since” on every ad.
What we build
Video ads filmed across a real addition or renovation, framing to finish, with you and your superintendent explaining how you run the site.
What breaks
“Send us your plans for a bid,” which invites the exact price fight you want to avoid.
What we build
A page that offers a pre-construction planning meeting, a budget estimator by project type and size, and a plain outline of design, permit, and build.
What breaks
Meetings get booked with homeowners who have no plans, no budget, and no financing in motion.
What we build
Questions on plans, budget, financing, and timeline before booking, then reminders and a long follow-up sequence that tracks where they are in design.
What breaks
A winter meeting turns into a contract the next fall, and nobody remembers the source.
What we build
Tracking that keeps the original ad attached through design and permitting, so you see which campaigns produced signed builds.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for general contractors
Framing day
Film the day the addition takes shape and have the homeowner explain what they wanted the extra space for.
Hire the builder before the plans
Make the case for bringing a GC in during design, when costs can still be shaped, instead of after the drawings are done.
How we run a site
Show the daily walk, the cleanup, and the schedule board, because families living in the house during a build care most about this.
Real scope, real range
Walk through one recent addition, what it included, and the range it landed in, then send viewers to price their own.
Before anyone books, the page asks
- What are you planning: addition, second story, whole-home renovation, or something else?
- Do you have plans drawn, an architect, or neither yet?
- What total budget are you working with?
- How will you pay: cash, construction loan, refinance, or home equity?
- Will you live in the home during construction?
- When do you want construction to start?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
GO DEEPER
Every part, for general contractors.
RUN YOUR NUMBERS
What’s a general contracting lead actually worth?
Example numbers for a general contracting business. Change them to yours.
Each lead is worth (revenue): $9,000
Each lead is worth (revenue)$9,000
- Gross profit per lead
- $1,800
- Leads per signed job
- 20
$180,000 project, 20% margin, 25% of leads booked, 20% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
GENERAL CONTRACTING BY CITY
General Contracting marketing, city by city.
Local playbooks for general contractors: what’s different about each market, and what we’d run there.
STRAIGHT ANSWERS
Questions we hear.
We get most work from architects. Why advertise?
Architect referrals are worth keeping. Ads add a second source where homeowners meet you before the plans exist, so you’re not only competing on bid day.
Can the page keep bid shoppers away?
It makes them obvious. Questions about plans and budget show who wants a number to compare and who wants a builder, and your team decides which meetings to take.
Is a budget estimator realistic for custom work?
As a starting range, yes. It draws on your past projects by type and size, and the page is clear that design and site conditions change the final price.
Do you handle design or permits?
No. Your team or your architect handles design and permits. We explain your process on the page and bring you the homeowners.
Can you film a project that runs for months?
Yes. We film across several visits, framing through finish, and cut the footage into ads that show how you run the whole job.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes