The Central Valley is one long string of farm towns and growing cities tied together by Hwy 99, from Bakersfield to Sacramento. A homeowner in one valley town can buy very differently from one forty minutes up the road, so we plan your marketing one town at a time.
Almost every valley contractor’s map is a stretch of Hwy 99 plus the roads that branch off it. We build ad areas the same way: a run of towns along the highway, then the side roads you’re willing to drive. Nothing gets targeted just because it fits inside a circle.
This is one of the most productive farm regions in the world, and plenty of your customers earn a living from it. Harvest months are busy, and a big home project often waits for a quieter stretch. We time pushes around that instead of assuming every month buys the same.
Valley summers are hot and dry. That puts cooling, shade, roofing, pools, and solar at the front of the line for months at a time. We get footage and pages ready before the heat, when homeowners start planning rather than panicking.
Valley cities keep adding subdivisions, and new homeowners spend on what the builder left out: backyards, patios, solar, upgrades inside. Older town centers lean toward repairs and remodels. We split those audiences so each sees the project it’s actually shopping for.
A county seat, a college town, and a small farm community don’t answer the same message. Some respond to price and speed, others to a familiar face on a job nearby. We write each area from its own angle and report results by town, so you see which ones pay.
Madera CountyContractor marketing for Madera County, from Madera up 99 to Chowchilla: video ads filmed on scheduled shoots, pages with estimate calculators, and booking.
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Merced CountyMerced County contractor marketing for Merced, Atwater, and Los Banos: video ads from scheduled shoots, ad areas split by town, and pages that book estimates.
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Fresno CountyContractor marketing in Fresno County, from the Fresno–Clovis metro out to the farm towns on 99 and 180, with video ads filmed on your own job sites.
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Tulare CountyVideo ads, project pages and booking for Tulare County contractors, from Visalia and Tulare on the valley floor to Porterville in the foothills and Dinuba.
OpenKings CountyContractor marketing for Kings County: video ads and booking pages for Hanford’s older homes and Lemoore’s base-driven timelines, run from the Fresno area.
OpenKern CountyKern County contractor marketing from Bakersfield to Delano: video ads, project pages and booking built for oil and farm schedules and the south valley heat.
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Northern San Joaquin ValleyContractor marketing in the Northern San Joaquin Valley for San Joaquin and Stanislaus counties: video ads, town-by-town ad areas, pages that book estimates.
OpenAttention × Offer × Sales × System. The same four parts, set to your service area and the jobs you want here.
Example numbers for a hvac business. Change them to yours.
Each lead is worth (revenue): $1,960
$14,000 project, 40% margin, 40% of leads booked, 35% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Client work, shown with permission. Never stock footage.
From our base in the Fresno area we work with contractors along the valley, from Merced and Madera counties in the north down through Fresno, Tulare, and Kings counties to Kern.
In person anywhere in Fresno County, where we’re based. Elsewhere in the valley, including Madera, Merced, Tulare, Kings, and Kern counties, shoots are scheduled per project and travel is quoted before anything is booked.
No. BlueSmith is a service-area business based in the Fresno area, with no offices or storefronts anywhere. We come to your jobs to film and handle the rest on calls and in your accounts.
Yes, as long as your crews really go to all of them. We group towns along the routes you run, then split out any town that buys differently. Results are reported by town so you can drop the ones that don’t turn into jobs.
Our published client work is for All American Renovations, a Fresno remodeler serving Fresno and Clovis. We wrote, filmed, and edited their video ads. We don’t claim results in other valley towns, and we don’t guarantee job counts anywhere.
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