BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GOOGLE ADS FOR ADU BUILDERS

Google Ads for ADU searches, sorted by unit type.

ADU searches mix builders, renters, kit shoppers, and people downloading free plans. The ones worth paying for want someone to build a unit on their lot.

  • ADU Building
  • Google Ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
ADU Building contractors: detached backyard adus, garage conversions, attached adus
What goes wrong
  • Renters searching for a unit
  • Kit, shed, and tiny-house shoppers
  • One campaign for every unit type
What we run
  • Campaigns by unit type
  • An ADU-specific negative list
  • Pages that answer the first question
  • A listing that backs up the ad
Judged on
  • Cost per booked feasibility call from search
  • Calls by unit type
  • Search terms producing calls
  • Signed builds by campaign
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Google Ads for ADU builders: what goes wrong.

01

Renters searching for a unit

“ADU for rent” and “guest house rental” look like ADU interest on the keyword list and never turn into a build.

02

Kit, shed, and tiny-house shoppers

Prefab kits, backyard offices, and tiny houses on wheels pull clicks from people who want a product shipped, not a permitted build.

03

One campaign for every unit type

A garage conversion and a two-bedroom detached unit are different budgets and different questions, but they share one ad and one page.

WHAT WE RUN

Built for ADU builders. Run by us.

Campaigns by unit type

Detached, garage conversion, attached, and junior ADU each get their own keywords, ads, and landing page.

An ADU-specific negative list

Rentals, kits, sheds, tiny homes, free plans, and jobs blocked from the start, then updated from the search terms report.

Pages that answer the first question

Each page explains what that unit type usually involves, shows your finished ones, and books a feasibility call.

A listing that backs up the ad

Your Google Business Profile shows finished units and the cities you build in, so the second look matches the first.

AN EXAMPLE WE WROTE

Example keyword plan for a garage conversion ad group (illustration, not a client account)

  1. 01Keep: garage conversion contractor [city], garage to ADU conversion, garage conversion cost, convert garage to apartment.
  2. 02Block: garage for rent, garage door repair, garage storage, garage gym ideas, shed kits, tiny house for sale.
  3. 03Watch: [city] pre-approved ADU plans → keep only terms that show up in booked calls.
  4. 04Headline 1: Garage to ADU Conversions
  5. 05Description: See finished conversions, learn what your garage needs, and book a feasibility call.
  6. 06Landing page: the garage conversion page, with its questions and booking.
Judged on
  • Cost per booked feasibility call from search
  • Calls by unit type
  • Search terms producing calls
  • Signed builds by campaign

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Break-even cost per lead: what can you afford to pay for a lead?

Put in your project value, margin, and close rate. See the most you can pay per lead, per booked estimate, and per signed job before the work stops paying for itself.

35%
15%
35%
30%

Break-even cost per lead: $138

Break-even cost per lead$138
Max cost per booked estimate
$394
Max cost to win one signed job
$1,313

$25,000 project, 35% margin, 15% of gross profit for acquisition, 35% of leads booked, 30% closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full break-even cost per lead calculator

KEEP GOING

Everything for ADU builders, connected.

STRAIGHT ANSWERS

Questions we hear.

Which ADU searches are worth paying for?

Ones that name a builder, a contractor, a cost, or a specific conversion, in your service area. Broad “ADU” searches pull renters, students, and policy readers.

Should ADU builders bid on prefab ADU searches?

Only if you build or install prefab units. Otherwise those homeowners want a product delivered, and your page about site-built units will lose them.

Do garage conversions need their own campaign?

Yes. Searchers often think a conversion is simple, and the page has to explain what affects it, like the slab, the garage door wall, and utilities, before they book.

How do I know what a feasibility call is worth to bid on?

Work it back from your average build value, how often calls turn into design agreements, and how often those sign. The break-even calculator on this page does that math.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes