BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
FACEBOOK ADS FOR ROOFERS

Facebook ads for roofers who want replacements.

Nobody opens Facebook looking for a roofer. That’s the opening: you reach owners of older roofs months before a leak forces a rushed decision.

  • Roofing
  • Facebook & Instagram ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Roofing contractors: full roof replacements, tile and shingle re-roofs, re-roofs ahead of solar installs
What goes wrong
  • Ads that look like storm chasers
  • One-tap forms on a big purchase
  • Delivery with no boundaries
What we run
  • Tear-off footage, filmed in person
  • Spend paced to the season
  • Clicks to a re-roof page
  • Booked inspections fed back to Meta
Judged on
  • Cost per booked inspection
  • Inspection show rate
  • Inspection to signed roof rate
  • Signed roofs by ad creative
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Facebook & Instagram ads for roofers: what goes wrong.

01

Ads that look like storm chasers

Stock shingles and “FREE ROOF” in capital letters read like the door knockers homeowners already distrust.

02

One-tap forms on a big purchase

A form that takes two seconds is too easy for a decision this size. Your estimator ends up calling people who barely remember tapping.

03

Delivery with no boundaries

Without a tight service area, spend reaches people outside the routes your crews actually drive.

WHAT WE RUN

Built for roofers. Run by us.

Tear-off footage, filmed in person

We film your crew stripping and re-decking a real roof, then cut short ads that show what the homeowner can’t see from the driveway.

Spend paced to the season

Budget builds in the dry months before rain season, when a planned replacement still fits your crew’s schedule.

Clicks to a re-roof page

The ad’s promise continues on a page with materials, a size-based ballpark, and an inspection calendar.

Booked inspections fed back to Meta

The campaign learns from homeowners who booked, not from whoever tapped a form.

AN EXAMPLE WE WROTE

Example ad script: a 20-second roof-age ad (our sample, not a client’s ad)

  1. 010–3s, owner at the ladder: “Roof over 20 years old? Watch this before the rain.”
  2. 023–8s: crew peels back shingles, close-up of soft decking. Voiceover: “This is what we find under a lot of older roofs.”
  3. 038–14s: clean new install, then the magnet sweep in the driveway.
  4. 0414–18s, owner: “We’ll inspect it and tell you straight if it can wait.”
  5. 0518–20s on screen: license number, service area, “Book an inspection.”
  6. 06Lands on: the re-roof page, which asks roof age, material, and ZIP before showing the calendar.
Judged on
  • Cost per booked inspection
  • Inspection show rate
  • Inspection to signed roof rate
  • Signed roofs by ad creative

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

What does one booked estimate really cost?

Cheap leads that never book are expensive. Price the thing you actually want: a homeowner on your calendar.

35%

Cost per booked estimate: $229

Cost per booked estimate$229
Cost per lead
$80
Booked estimates per month
18

$4,000 a month, 50 leads, 35% of them booked.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full cost per booked estimate calculator

KEEP GOING

Everything for roofers, connected.

STRAIGHT ANSWERS

Questions we hear.

Should roofers run Facebook ads only after storms?

No. Storm weeks are when every roofer is fighting for the same attention. Steady replacement work comes from owners who knew the roof was old and booked before it failed, and Facebook is good at reaching them early.

Facebook or Instagram for roofing ads?

Both run from the same Meta campaign. We let delivery follow what books, and we cut each video in vertical and square formats so it fits either feed.

Can the ad say the inspection is free?

If it’s free in practice, yes. If your inspection comes with conditions or leads to a paid report, the ad says so. We don’t advertise offers you don’t honor.

What daily budget should a roofer start with?

There isn’t one right number. Work backward from what a signed roof is worth to you and how many inspections your estimator can handle. Plug your numbers into the calculator here and it does the math.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes