Family unit or rental income
Some owners build for a parent or an adult child; others want rent. The two buy differently, so the page asks which, and follow-up speaks to that reason instead of a generic ADU pitch.
San Jose has worked to make ADU permits easier, and state law since 2020 cleared many local barriers. What still slows owners down is not knowing whether their lot works, what it costs, and who to trust with it.
Some owners build for a parent or an adult child; others want rent. The two buy differently, so the page asks which, and follow-up speaks to that reason instead of a generic ADU pitch.
Even with the city’s streamlining and state ADU law, owners face plans, Title 24 energy compliance, and utility connections. A builder who shows the steps in order looks like the safe choice.
Setbacks, equipment access, and where utilities run decide what fits. An address and a few backyard photos let you screen lots before you drive across the South Bay.
Owners submit the address, backyard photos, and any existing structure. You review before booking, so site visits go to lots that can hold a unit.
On a scheduled shoot we film a finished ADU from the gate to the kitchen, plus the build stage owners are curious about. One trip produces ads for both family and rental buyers.
Owners weigh financing and family plans for a long time. Follow-up sends a monthly project video and a booking link until they book or opt out, and old inquiries are reactivated when you have openings.
Example numbers for a adu building business. Change them to yours.
Each lead is worth (revenue): $10,000
$200,000 project, 30% margin, 25% of leads booked, 20% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
No. You and your designer handle plans and permits. We market your builds, explain your process on the page, and book owners whose lots and budgets fit.
Yes, if you build both. Each gets its own ad and page, because someone converting a garage asks different questions than someone building a new detached unit.
Yes, on scheduled shoots around a finished unit and an active build, with travel quoted ahead. BlueSmith has no San Jose office.
No. We have no Bay Area ADU clients to point to, and we won’t imply otherwise. Our published client work is video ads for a Fresno remodeler.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes