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Missed call revenue: what are unanswered calls costing you?

Some callers leave a voicemail and wait. Plenty just call the next contractor. Find out what that second group is worth.

By the BlueSmith team · Updated

At a glance

You enter
  • Inbound calls per month
  • Calls nobody answers
  • Missed callers who never call back
  • Answered calls that become booked estimates
  • Estimates you close
  • Average project value
You get
  • Revenue lost per year
  • Revenue lost per month
  • Signed jobs lost per month
How the math works
  • Callers lost for good
  • Jobs lost
  • Revenue lost
  • Example (not a benchmark)
What it costs
Free. No signup, no email. Arithmetic on your own numbers, not a promise of results.
25%
60%
40%
30%

Revenue lost per year: $324,000

Revenue lost per year$324,000
Revenue lost per month
$27,000
Signed jobs lost per month
1.1

60 calls a month, 25% missed, 60% of those gone for good, at your normal booking and close rates.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

HOW IT WORKS

Three steps. Your numbers.

  1. 01

    Enter your numbers

    Enter inbound calls per month and the share nobody picks up.

  2. 02

    Watch it recalculate

    Estimate how many of those missed callers never call back.

  3. 03

    Use the answer

    Add your answered-call booking rate, close rate, and average project value.

How the math works

Callers lost for good

Calls × missed rate × never-call-back rate. A missed call that rings back tomorrow isn’t lost, so it isn’t counted.

Jobs lost

Callers lost × the rate answered calls become booked estimates × close rate. It treats lost callers like the calls you do answer.

Revenue lost

Jobs lost × average project value for the month. Times 12 for the year.

Example (not a benchmark)

80 calls, 20% missed: 16. Half never call back: 8. 40% would book: 3.2. 25% close: 0.8 jobs a month. At $10,000 a job, $8,000 a month and $96,000 a year.

KEEP GOING

Use it with these.

STRAIGHT ANSWERS

Questions we hear.

Is this what I’d earn by answering every call?

No. It’s arithmetic on the rates you enter. Some missed callers were spam, vendors, or tire-kickers. Treat it as the size of the leak.

How do I find my missed-call rate?

Most phone systems and carrier apps keep a call log. Count last month’s inbound calls that went unanswered, then check how many of those numbers ever called back.

Does this cover web form leads?

No, calls only. For form and ad leads that don’t get worked fast, use the missed lead calculator.

What helps if we can’t answer every call?

A text back to every missed caller within a minute or two, one person who owns callbacks, and a way to book a time without waiting for a call.

Numbers are the start. Let’s build the system.

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