Palo Alto’s Eichler owners love the glass, the beams, and the open plan, and many live with failing slab heat, single-pane walls, and a kitchen from another era. They want it fixed without losing the design.
Eichlers were built with radiant heating pipes in the concrete slab, and many of those systems have leaked or quit. A remodel is often when owners decide whether to repair it or move to something else, and raising it early shapes the whole scope.
Exposed beams and thin walls leave wiring, plumbing, and ducts few places to go. Owners want a remodeler who knows the construction, and footage from one of your Eichler jobs proves it faster than a portfolio.
The city also has older homes near downtown and Stanford with different needs: layouts, foundations, and period detail. They get a separate campaign so neither owner sees the wrong house.
Eichler owners land on a page with your mid-century work, questions about slab heat, glass, and roof, and a range you set. They see you understand their house before they book.
The form asks whether the radiant heat still works and whether the flat roof has been redone. Those answers can turn a kitchen into a bigger project, and your designer should know first.
On a scheduled shoot we film what Eichler owners notice: beam ends, the line where cabinets meet glass, the trim around a sliding door. Close detail sells careful work better than a wide room shot.
Example numbers for a remodeling business. Change them to yours.
Each lead is worth (revenue): $5,400
$60,000 project, 35% margin, 30% of leads booked, 30% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
No. Eichlers usually get their own campaign because the buyer is so specific. Other older homes run separately with their own footage and questions.
Yes. Those cities share many of the same homes. We can run one campaign across all three and report each city on its own.
If you or a partner handle it, it belongs in the offer. The page asks about the current system, and follow-up explains your approach. Technical claims come from you.
No. We publish one client’s work, video ads for a Fresno remodeler, and we don’t imply Bay Area clients. Your own Eichler jobs would carry this campaign.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
