BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
LEAD REACTIVATION

Lead reactivation that brings back the estimates that never signed.

Every contractor has a pile of homeowners who got a price and went quiet. Some picked someone else. Plenty just stalled. We reach back out with a reason to talk again.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Part of the engine: Sales · Booking and follow-up that holds

At a glance

Who it’s for
Contractors in roofing, remodeling, windows & doors, and other trades that sell projects worth an estimate
Part of the system
Sales: booking and follow-up that holds
How it works
  • Gather the list
  • Check consent and clean
  • Send in waves
  • Book and record
Judged on
  • Jobs from old estimates
  • Reply rate by message
  • Booked estimates from follow-up
  • Opt-out rate
Common mistakes
  • Quiet isn’t the same as no
  • The list lives in five places
  • One blast, then nothing
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead Reactivation: where it breaks for most contractors.

01

Quiet isn’t the same as no

Homeowners stall over money, timing, or a spouse who hasn’t decided. Without a check-in, the job goes to whoever asks next.

02

The list lives in five places

Old estimates sit across a CRM, an inbox, and a notebook, so nobody can work through them.

03

One blast, then nothing

A single “still interested?” message gets ignored and the list goes back in the drawer.

WHAT WE BUILD AND RUN

What’s included.

The list pulled and sorted

Past estimates and stalled inquiries gathered from wherever they live and grouped by job type and age.

Messages with a reason

Short texts and emails tied to something real: a season, an opening on your schedule, or a change in what you offer.

Replies routed to your team

Anyone who answers goes to the right person with their original estimate attached.

Opt-outs respected

A clear way to stop the messages, and nobody contacted who asked not to be.

HOW WE RUN IT

In order. No guesswork.

  1. 01

    Gather the list

    We pull old estimates and inquiries from your CRM, inbox, and records.

  2. 02

    Check consent and clean

    Duplicates, signed customers, and anyone who opted out come off before a message goes out.

  3. 03

    Send in waves

    Small batches by job type, so your team can handle the replies the same day.

  4. 04

    Book and record

    Replies get booked as estimates, and results are logged so the next wave is better aimed.

Judged on outcomes, not activity
WHERE IT FITS

One part of the whole engine.

Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.

AttentionAds homeowners stop for
OfferPages that make them want to book
SalesBooking and follow-up that holds
SystemTracking that improves it monthly
RUN YOUR NUMBERS

Lead value calculator: what’s one lead worth to you?

Before you judge what a lead costs, know what it’s worth. Enter your numbers and see the revenue and gross profit behind every lead that comes in.

35%
35%
30%

Each lead is worth (revenue): $2,625

Each lead is worth (revenue)$2,625
Gross profit per lead
$919
Leads per signed job
9.5

$25,000 project, 35% margin, 35% of leads booked, 30% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full lead value calculator

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

How old is too old?

It depends on the job. A homeowner who priced a roof two years ago may still have the same roof. A water heater quote from last winter has probably been settled. We sort by job type before deciding who to contact.

Is it legal to text old leads?

It depends on the consent the homeowner gave. We only text people who agreed to be contacted that way and honor every opt-out. Where consent records are unclear, we use email or leave them off the list.

Won’t this annoy people?

A few short, specific messages spaced out don’t read like spam. A daily blast does. Anyone who asks to stop is removed right away.

Should we offer a discount to win them back?

Not by default. Many stalled homeowners need a reason to restart, not a lower price. A schedule opening or a smaller first phase gives them that reason without cutting your margin.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes