BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
META ADS FOR SOLAR

Solar Facebook ads that sell batteries, not “free solar.”

The “zero-cost solar” ad trained homeowners to scroll past. Video from your own roofs, with your crew explaining storage plainly, earn the click from people who can actually sign.

  • Solar
  • Facebook & Instagram ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Solar contractors: residential solar installs, solar plus battery storage, battery add-ons to existing systems
What goes wrong
  • “Free solar” creative
  • Ads still selling the old math
  • Instant forms with no screening
What we run
  • Storage-first creative
  • Trust over hype
  • Optimize on screened consultations
  • Fresh creative on a schedule
Judged on
  • Cost per screened consultation
  • Meta leads that own the home
  • Estimator completions from ads
  • Signed contracts by ad
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Facebook & Instagram ads for solar installers: what goes wrong.

01

“Free solar” creative

Promises of no-cost panels pull clicks from people who will never sign, and Meta happily goes looking for more of them.

02

Ads still selling the old math

Creative built around big export credits sets an expectation your consultant has to walk back at the table.

03

Instant forms with no screening

A one-tap form can’t tell a homeowner from a renter, or a new roof from one that needs replacing first.

WHAT WE RUN

Built for solar installers. Run by us.

Storage-first creative

Short videos where your installer explains, next to a real install, why storage matters more to the math now.

Trust over hype

Your trucks, your crew, your license number, and an install filmed start to finish. Homeowners want an installer who will still answer for service.

Optimize on screened consultations

Meta learns from homeowners who passed screening and booked, not from raw form fills.

Fresh creative on a schedule

New videos rotate in before homeowners in your area stop noticing the old ones.

AN EXAMPLE WE WROTE

Example 30-second ad script: solar plus battery (written by BlueSmith, not a client ad)

  1. 010–3s: Your installer on a roof, panels behind him: “If someone told you solar is free, hang up.”
  2. 023–12s: “In California the rules changed in 2023. Power you send back earns less. The value is in using your own.”
  3. 0312–20s: A battery being mounted in a garage. “This is what lets you use your own solar after sunset.”
  4. 0420–26s: Wide shot of the finished install, with your company name and license number on screen.
  5. 0526–30s: On-screen text: “Enter your bill. Get a panel and storage price range.” Button: Get my estimate.
Judged on
  • Cost per screened consultation
  • Meta leads that own the home
  • Estimator completions from ads
  • Signed contracts by ad

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Contractor ad budget: how much spend do your jobs actually need?

Start with the number of jobs you want. The calculator works backward to the estimates, leads, and monthly ad spend it takes to get there.

4
35%
30%

Monthly ad budget: $3,048

Monthly ad budget$3,048
Leads needed per month
38
Booked estimates needed
13
Ad spend as share of that revenue
3.0%

4 signed jobs at $25,000, 35% of leads booked, 30% closed, $80 per lead.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full contractor ad budget calculator

KEEP GOING

Everything for solar installers, connected.

STRAIGHT ANSWERS

Questions we hear.

Do Facebook ads still work for solar after NEM 3.0?

They can. The message changed: storage and self-consumption instead of selling power back. Ads that explain it straight give skeptical homeowners a reason to stop scrolling.

Can Meta target only homeowners?

Not reliably. That’s why the screening sits on the page: ownership, roof, bill, and utility are asked before anyone books.

Should we run battery ads to existing solar owners?

If you add storage to systems other companies installed, yes. That’s a separate offer with a separate page. Those owners ask different questions than first-time buyers.

What does it cost to run solar ads?

There’s no standard figure. Work backward from a signed system’s value, how often your reps close, and their weekly consultation capacity. The ad budget calculator does the math. Spend goes directly to Meta.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes