SAN FRANCISCO ADU BUILDERS

ADU builder marketing in San Francisco for units built under the house.

Few San Francisco lots have room for a cottage out back. Many units here get built under the living floors instead: in a garage, a ground-floor storage level, or unused space in a small apartment building.

  • Shoots scheduled per project
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
ADU Building contractors serving San Francisco, CA
What’s different here
  • Building down, not out back
  • Units added to apartment buildings
  • The downstairs room nobody permitted
What we’d run
  • Street door to kitchen, on video
  • Screening questions about the space
  • A retrofit-plus-unit track
Area served
We run San Francisco campaigns citywide or only in the neighborhoods your crews prefer, and can extend them across the bridge to the East Bay.
Filming
Scheduled per project, with travel quoted first. BlueSmith has no office here.
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
ADU BUILDING IN SAN FRANCISCO

What’s different here.

Building down, not out back

Attached houses on narrow lots leave little yard to build in, so the space under the living floors does the work. Ceiling height, the foundation, and where the garage door sits decide what fits, and owners rarely know which of those applies to them until a builder looks.

Units added to apartment buildings

State ADU law lets owners of multi-unit buildings convert non-living space such as storage rooms and garages into new units. Those owners think like investors: cost, rent, and how long the tenants upstairs live with the noise. They need an ad and a page of their own.

The downstairs room nobody permitted

Some owners already have a finished room or an old in-law setup on the ground floor that was never permitted. They want to know whether it can become a legal unit and what that takes. A page that addresses it plainly, without judgment, brings in owners other builders never hear from.

WHAT WE’D RUN

Built for ADU builders in San Francisco.

Street door to kitchen, on video

On a scheduled shoot we film a finished unit from the sidewalk entry through to the kitchen, plus a garage mid-conversion with framing and new windows going in. Owners of similar houses see the before and after in their own floor plan.

Screening questions about the space

The form asks for the address, the building type, ceiling height if known, photos of the space, and whether the unit is for family or rent. You decide which spaces deserve a visit before anyone crosses town in traffic.

A retrofit-plus-unit track

Owners of older wood-frame buildings facing a soft-story retrofit sometimes add a unit while the ground floor is open anyway. If you do both, that owner gets a separate campaign. Engineering and code answers come from you and your engineer.

RUN YOUR NUMBERS

What’s a adu building lead worth in San Francisco?

Example numbers for a adu building business. Change them to yours.

30%
25%
20%

Each lead is worth (revenue): $10,000

Each lead is worth (revenue)$10,000
Gross profit per lead
$3,000
Leads per signed job
20

$200,000 project, 30% margin, 25% of leads booked, 20% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full lead value calculator

STRAIGHT ANSWERS

Questions we hear.

Can you market garage conversions and apartment-building units separately?

Yes, and we’d recommend it. A homeowner converting a garage and an investor adding a unit to a building ask different questions and decide on different timelines, so each gets its own ad, page, and follow-up.

Do you handle San Francisco permits?

No. Plans, permits, and inspections stay with you and your designer. Our job is getting owners with a workable space to a site visit, with photos and building details already in your hands.

How long do ADU inquiries here take to decide?

Often months. Owners line up financing, talk with tenants or family, and wait on drawings. Follow-up sends recent builds and a booking link on a schedule you approve until they book or opt out.

Is BlueSmith local to San Francisco?

No. We’re a service-area business based in the Fresno area with no offices. We travel for scheduled shoots on your jobs, quote the trip first, and run everything else remotely.

See what we’d build for your business.

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes