The superintendent is the salesperson
Inquiries wait until someone walks off a jobsite, and by evening the homeowner has two other meetings booked.
GENERAL CONTRACTOR FOLLOW-UP
General contractor lead follow-up from first call to permit.
An addition can sit in design and plan check for months. The GC who stays useful through that stretch is usually the one who builds it.
- General Contracting
- Lead follow-up
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At a glance
- Who it’s for
- General Contracting contractors: room additions, second-story additions, whole-home renovations
- What goes wrong
- The superintendent is the salesperson
- Silence during design
- No idea where each homeowner stands
- What we run
- An instant reply with a real name
- Stages in the pipeline
- Milestone check-ins
- Replies go to a person
- Judged on
- Time to first response
- Homeowners with a current stage
- Planning meeting to signed build rate
- Signed builds from long follow-up
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Lead follow-up for general contractors: what goes wrong.
Silence during design
While the architect draws, nobody from your company says a word. When plans finish, the homeowner sends them to three builders.
No idea where each homeowner stands
One family is waiting on a loan appraisal, another on plan check. Without stage notes, everyone gets the same generic check-in or none.
WHAT WE RUN
Built for general contractors. Run by us.
An instant reply with a real name
A text from your company within a minute, naming who will call and offering planning meeting times.
Stages in the pipeline
Each homeowner sits in a stage: planning, design, financing, plan check, or bidding. Messages follow the stage, not the calendar.
Milestone check-ins
Short notes when drawings should be close, when financing usually comes through, and when plan check comments tend to land.
Replies go to a person
Any answer stops the automation and lands on whoever owns that homeowner, with the history attached.
AN EXAMPLE WE WROTE
Example stage-based sequence for an addition prospect (written for illustration, not a client’s messages)
- 01Minute 1: “Hi [Name], it’s [Company]. Got your addition request. [Owner] will call today. Want to pick a planning meeting time now? [link] Reply STOP to opt out.”
- 02After the meeting: “Thanks for walking us through the house. Here’s the rough sequence we talked about: design, permits, then build.”
- 03Design stage, week 4: “How are the drawings coming? Happy to look at a draft for cost before it’s final.”
- 04Financing stage: “Lenders often ask for a builder’s budget for construction loans. Want ours in writing?”
- 05Plan check: “Corrections are normal. If the city asks for changes that affect cost, send them over and we’ll update the number.”
- 06Every stage: a reply stops the sequence and alerts [Owner].
Judged on
- Time to first response
- Homeowners with a current stage
- Planning meeting to signed build rate
- Signed builds from long follow-up
Example written by BlueSmith to show the approach. Not a client ad or a result.
RUN YOUR NUMBERS
What’s a better close rate worth?
You’re already paying to get in front of homeowners. See what closing a few more of those estimates would add, without one more lead.
Extra revenue per year: $288,000
Extra revenue per year$288,000
- Extra revenue per month
- $24,000
- Extra signed jobs per month
- 1.0
12 estimates a month, closing 25% now vs 33% target, $25,000 average project.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
How fast should a GC reply to a new inquiry?
Within minutes if possible. An automatic text from your company covers the gap while you’re on a site, and a person calls the same day.
How long should follow-up last on an addition?
As long as the homeowner is moving toward a build. That often means months, spaced by their stage rather than a fixed count of messages. It stops when they sign or tell you no.
What if the homeowner hires an architect who has their own builders?
Stay useful anyway. Offering a cost check on draft plans keeps you in the conversation, and some homeowners bring the plans back to the builder who helped early.
Do you write the messages?
We draft them from how you actually run projects, you approve every one, and they go out under your company name.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes