Walnut Creek sits under Mount Diablo, on the hot side of the hills. Summer here sells backyards, pools, and cooling, and the planning starts long before the heat does.
Walnut Creek is inland, and its summers run much hotter than the bayside cities. Air conditioning failures and pool inquiries both climb with the first hot spell. We have creative tested and running before then, so the calendar fills early.
Mount Diablo is the backdrop for a lot of yards here, and owners want outdoor space they can use most of the year. Pools, patios, outdoor kitchens, and landscaping sell best on video, filmed in a finished yard at the right time of day.
Owners who want to swim by summer start calling in late winter and early spring. Design, permits, and the build take time, so the ads need to run before people feel the heat. A follow-up sequence keeps your name in front of them while they compare.
Long, hot afternoons mean heavy cooling loads. Since the Net Billing Tariff cut export credits in 2023, owners get more from storing midday production than selling it back. Pages that show a system sized around their cooling, with a battery, answer the real question.
Attention × Offer × Sales × System. The same four parts, set to your service area and the jobs you want here.
Example numbers for a pool building business. Change them to yours.
Each lead is worth (revenue): $5,625
$90,000 project, 35% margin, 25% of leads booked, 25% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Walnut Creek campaigns can run on their own or pair with Concord next door and the other inland Contra Costa areas your crews cover.
Yes. We schedule the shoot for a finished yard or an install in progress, ideally in good light, and quote travel before we lock the date. BlueSmith has no Walnut Creek office.
Before winter ends. Buyers who want a pool by summer start planning months ahead, so we build and test the campaign early and let follow-up carry them through design and permitting.
Yes, for full installs: new yards, hardscape, irrigation, and outdoor living, not weekly maintenance. The form asks about yard size, scope, and budget range so your designer meets serious owners.
Yes. When a system dies in July, owners search instead of scroll. We pair search ads for replacements with Facebook and Instagram video for planned upgrades, and track which one brings signed jobs.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
