Repairs dilute the calendar
One rotted post or a sagging gate takes the same drive as a full backyard line. Those small calls stack up fast.
FENCE CONTRACTORS
Fence company marketing for full fence lines, not three broken boards.
A lot of fence calls are a leaning post or a gate that won’t latch. We go after homeowners replacing the whole line, and ask about length, material, and neighbors before anyone measures.
- Full wood fence replacements
- Vinyl privacy fencing
- Ornamental iron and steel fencing
- Block and masonry walls
- Driveway and walk gates
- Pool safety fencing
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Fencing contractors selling projects worth an in-person estimate
- Typical projects
- Full wood fence replacements
- Vinyl privacy fencing
- Ornamental iron and steel fencing
- Block and masonry walls
- Driveway and walk gates
- Pool safety fencing
- Where it breaks
- Repairs dilute the calendar
- Neighbors share the bill
- Price per foot is all they compare
- Rules change street to street
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- Roughly how many linear feet of fence?
- Which material: wood, vinyl, metal, or block?
- How tall should it be?
- How many gates, and is one for a driveway?
- Does a neighbor share this fence line?
- Does an old fence need to come out first?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
FENCING REALITY
Why fence contractors lose good jobs before the estimate.
Neighbors share the bill
Property-line fences often involve the neighbor, a cost split, and a conversation nobody has had yet. Jobs stall waiting on it.
Price per foot is all they compare
Without seeing post depth, footings, and hardware, homeowners line up quotes by the foot and take the lowest.
Rules change street to street
HOAs, height limits, and permit rules decide what can go up. Homeowners rarely check before asking for a quote.
YOUR ENGINE
The acquisition engine, built for fence contractors.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
Photos of a fence with no house around it, which sells nothing but lumber.
What we build
Video ads of full fence lines on real properties, with your crew setting posts and hanging gates, run to homeowners across your service area.
What breaks
“Free quote” with no length, material, or height, so every visit starts from zero.
What we build
A page with a linear-foot estimator by material and height, gates priced separately, and how you handle hauling away the old fence.
What breaks
Your estimator measures a line, and then the homeowner waits weeks on the neighbor.
What we build
Questions on length, material, gates, and a shared property line before booking, then reminders and follow-up that make it easy to bring the neighbor in.
What breaks
Gate repairs and full installs get counted as one kind of lead.
What we build
Tracking from ad to measure to signed fence by footage and material, so spend goes toward the long runs.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for fence contractors
Why the post matters
Show your crew digging to depth and setting posts in concrete, next to a leaning fence from a past repair call.
Split it with the neighbor
Speak to homeowners who share a property line, and show how you quote and schedule a fence two households pay for.
Privacy, finally
Film a backyard before and after a full privacy fence, from the patio chair the owner actually sits in.
Gates built not to sag
Show your hinge, latch, and frame choices up close, for homeowners tired of lifting a dragging gate.
Before anyone books, the page asks
- Roughly how many linear feet of fence?
- Which material: wood, vinyl, metal, or block?
- How tall should it be?
- How many gates, and is one for a driveway?
- Does a neighbor share this fence line?
- Does an old fence need to come out first?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
RUN YOUR NUMBERS
What’s a fencing lead actually worth?
Example numbers for a fencing business. Change them to yours.
Each lead is worth (revenue): $1,620
Each lead is worth (revenue)$1,620
- Gross profit per lead
- $567
- Leads per signed job
- 5.6
$9,000 project, 35% margin, 45% of leads booked, 40% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
FENCING BY CITY
Fencing marketing, city by city.
Local playbooks for fence contractors: what’s different about each market, and what we’d run there.
STRAIGHT ANSWERS
Questions we hear.
Can you set a minimum fence length?
Yes. The estimator asks for linear feet before booking. Short runs and repairs get a quick reply or a callback slot instead of a site visit.
How do you handle fences shared with a neighbor?
The questions ask about it up front, and the follow-up gives your customer a simple way to pass the estimate along. Your team handles the split however you normally do.
Do fences do well on Facebook and Instagram?
A finished privacy fence or a new iron gate is easy to show in a short video. How many installs it books depends on your area, your budget, and how you price.
Can you advertise pool fencing?
Yes, as its own offer if you install it. Pool barrier requirements vary, so the page describes what your team builds and leaves code questions to your site visit.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes