BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
ROOFING LEAD FOLLOW-UP

Roofing follow-up from first text to signed bid.

Most homeowners get more than one roof bid. The roofer who answers first and stays in touch through the comparison has the better shot.

  • Roofing
  • Lead follow-up
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Roofing contractors: full roof replacements, tile and shingle re-roofs, re-roofs ahead of solar installs
What goes wrong
  • The callback waits for the crew to wrap
  • Inspections nobody confirmed
  • The bid goes out and the line goes quiet
What we run
  • An instant text from your business
  • Inspection reminders
  • Post-bid check-ins
  • Routing and handoff
Judged on
  • Time to first response
  • Inspection show rate
  • Bids followed up within 48 hours
  • Signed roofs from post-bid follow-up
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead follow-up for roofers: what goes wrong.

01

The callback waits for the crew to wrap

Your estimator is on a roof until four. The homeowner already booked the roofer who texted back at ten.

02

Inspections nobody confirmed

An inspection booked a week out gets forgotten when nobody confirms it the day before.

03

The bid goes out and the line goes quiet

Homeowners compare proposals side by side. If yours is the only one with no follow-up, it reads as the least interested.

WHAT WE RUN

Built for roofers. Run by us.

An instant text from your business

Confirms the request, names the estimator, and offers inspection times.

Inspection reminders

A confirmation at booking and a reminder the day before, with the estimator’s name and what they’ll look at.

Post-bid check-ins

Short messages that answer what homeowners compare: material differences, warranty, and when your crew can start.

Routing and handoff

Any reply stops the automation and lands on the right person’s phone.

AN EXAMPLE WE WROTE

Example follow-up sequence after a re-roof bid (written for illustration, not a client’s messages)

  1. 01Day 0, bid sent: “Hi [Name], it’s [Estimator] from [Company]. Your roof proposal is in your inbox. Happy to walk through any line of it.”
  2. 02Day 2: “If you’re comparing bids, check whether each one includes tear-off, new underlayment, and flashing. Ours does.”
  3. 03Day 5: “We have install openings in [month]. Want me to hold a start date while you decide?”
  4. 04Day 10: “Any questions on tile vs. shingle I can answer? A five-minute call works too.”
  5. 05Day 20: “Should I close out your file, or keep it open for later this season?”
  6. 06Any reply stops the sequence and alerts your estimator.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Missed lead calculator: what are slow callbacks costing you?

Every lead that waits too long or never gets a real call is a job you paid for and never got a shot at. Put a number on it.

30%
35%
30%

Revenue slipping per year: $378,000

Revenue slipping per year$378,000
Revenue slipping per month
$31,500
Signed jobs slipping per month
1.3

40 leads a month, 30% not worked fast, at your normal 35% booking and 30% close rates.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full missed lead calculator

KEEP GOING

Everything for roofers, connected.

STRAIGHT ANSWERS

Questions we hear.

How fast should a roofer respond to a new lead?

Within minutes if you can. An automatic text covers the gap while your estimator is on a roof, and a person calls as soon as they’re down.

How many times should I follow up after a roof bid?

Enough to stay present through the comparison, often spread over two to three weeks, and stop the moment they reply. Each message should give them something useful, not just ask whether they’ve decided.

Won’t the texts annoy homeowners?

Not when they’re short, useful, and from a named person at your company. Anyone who asks to stop is removed right away.

Can follow-up bring back old roof bids?

Yes. Unsigned bids from past seasons can get a reactivation message when your schedule has room. That runs as its own campaign, separate from new-lead follow-up.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes