BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
POOL BUILDER LEAD GENERATION

Pool builder lead generation that starts in winter, not May.

Pool buyers often spend months planning in their heads before calling a builder. We build the system that reaches them early, prices the pool honestly, and books design consultations with both owners.

  • Pool Building
  • Lead generation
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Pool Building contractors: custom gunite pools, pool and spa combinations, full backyard packages
What goes wrong
  • Lead lists in peak season
  • Budget unknown until the design visit
  • Short memory, long sale
What we run
  • Off-season campaigns
  • Starting-price estimator
  • Design consults with both owners
  • Source held through signing
Judged on
  • Design consultations booked by month
  • Consultations with both owners present
  • Cost per booked design consultation
  • Signed pool contracts by original ad
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead generation for pool builders: what goes wrong.

01

Lead lists in peak season

Leads bought in May reach homeowners who want a pool by July, a timeline your build schedule can’t meet.

02

Budget unknown until the design visit

Your designer spends an evening sketching a backyard for a budget that was never close.

03

Short memory, long sale

A homeowner who inquired in December and signed in March gets credited to whatever happened in March.

WHAT WE RUN

Built for pool builders. Run by us.

Off-season campaigns

Ads go live in fall and run through winter, aimed at next season’s build slots.

Starting-price estimator

Pool size, spa, decking, and features produce a starting range from your past builds.

Design consults with both owners

Booking asks for both decision-makers, and reminders go to each of them.

Source held through signing

Tracking keeps the first ad attached through months of follow-up to the signed contract.

AN EXAMPLE WE WROTE

Example lead calendar for one pool season (written by BlueSmith, not a client result)

  1. 01September: film finished backyards and an active dig; build the pool page and estimator.
  2. 02October to December: “Plan now, swim by summer” ads, with design consultations booked through winter.
  3. 03January and February: dig-to-fill and first-swim videos, plus follow-up to homeowners who priced but didn’t book.
  4. 04March and April: last call for this season’s schedule, then a waitlist offer for next year.
  5. 05May onward: remodel and resurfacing ads for existing pool owners while new-build slots are full.
  6. 06All year: every inquiry tracked from first ad to signed contract.
Judged on
  • Design consultations booked by month
  • Consultations with both owners present
  • Cost per booked design consultation
  • Signed pool contracts by original ad

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Lead value calculator: what’s one lead worth to you?

Before you judge what a lead costs, know what it’s worth. Enter your numbers and see the revenue and gross profit behind every lead that comes in.

35%
35%
30%

Each lead is worth (revenue): $2,625

Each lead is worth (revenue)$2,625
Gross profit per lead
$919
Leads per signed job
9.5

$25,000 project, 35% margin, 35% of leads booked, 30% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full lead value calculator

KEEP GOING

Everything for pool builders, connected.

STRAIGHT ANSWERS

Questions we hear.

Is it too late to start in spring?

Not too late to start, but late to fill this summer. Spring leads often become next season’s builds or remodel jobs, and starting now sets up a full off-season campaign.

Should we buy pool leads from a marketplace?

It’s an option, but the homeowner may be shared with other builders and you can’t see what they were told. Your own system costs more up front, and every homeowner it brings in saw your work first.

Can new pools and remodels run in one system?

Separate offers, one system. New builds and remodels get their own ads, pages, and questions, and share the same tracking and follow-up.

Can you promise a certain number of pools?

No. Signed pools come down to your market, ad budget, pricing, build schedule, and how your designer sells. We report consultations booked and contracts signed, and improve from there.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes