BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
REMODELING COST CALCULATOR

A remodeling estimate calculator built on your jobs, not national averages.

In remodeling, the budget gap usually surfaces at the kitchen table. A calculator built from your finished projects closes it before anyone books.

  • Remodeling
  • Estimate calculators
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Remodeling contractors: kitchen remodels, bathroom remodels, primary suite remodels
What goes wrong
  • Online averages that undercut you
  • Finish level nobody asks about
  • Layout changes priced as refreshes
What we run
  • Ranges from your past projects
  • Scope in plain words
  • Budget fit before booking
  • The full picture for your designer
Judged on
  • Calculator completion rate
  • Budget fit of booked consultations
  • Range shown vs. contract signed
  • Consultation to signed contract rate
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Estimate calculators for remodelers: what goes wrong.

01

Online averages that undercut you

Homeowners arrive with a number from a national cost article that has nothing to do with your area or finish level.

02

Finish level nobody asks about

Stock cabinets and custom millwork put a kitchen in a different budget entirely, but most forms never ask.

03

Layout changes priced as refreshes

Moving a sink or a wall changes the job, and a calculator that ignores it misleads everyone.

WHAT WE RUN

Built for remodelers. Run by us.

Ranges from your past projects

The math comes from kitchens and baths you’ve actually built, by size and finish level.

Scope in plain words

Refresh, full remodel, or layout change, each shown with a photo so homeowners pick the right one.

Budget fit before booking

Homeowners compare the range to their budget and choose to book, adjust the scope, or wait.

The full picture for your designer

Room, scope, finish, and the range they saw arrive with the booking.

AN EXAMPLE WE WROTE

Example kitchen calculator question set (illustration only)

  1. 01Which room? (Kitchen / Primary bath / Hall bath / Whole home)
  2. 02About how big is the kitchen? (Small galley / Medium / Large with island)
  3. 03How much is changing? (Refresh, same layout / Full remodel, same layout / Moving walls, plumbing, or the sink)
  4. 04Finish level? (Builder-grade / Mid-range / High-end custom), with a photo for each
  5. 05Ideal start date? (Within 3 months / 3–6 months / Just planning)
  6. 06Result: a range from your past kitchens, a note on what moves it, then the design consultation calendar.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Project margin: how much do you really keep on a job?

Price minus materials isn’t profit. Put in what the job actually costs and see what’s left after overhead.

12%

Net profit on the job: $5,500

Net profit on the job$5,500
Gross margin
34.0%
Net margin
22.0%

$25,000 job: $8,000 materials, $7,000 labor, $1,500 other, 12% overhead.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full project margin calculator

PROOF

Real work. Real jobs on camera.

Client work, shown with permission. Never stock footage.

Video ad · All American RenovationsWritten, filmed, and edited by BlueSmith for a Fresno remodeler.
Project showcase · All American RenovationsReal jobs on camera, cut for paid campaigns and project pages.

Read the full case study

KEEP GOING

Everything for remodelers, connected.

STRAIGHT ANSWERS

Questions we hear.

How accurate is a remodeling cost calculator?

As accurate as the projects behind it. Built from your own recent jobs by size and finish, it gives homeowners a range they can plan around. Layout and structural surprises are why the consultation still matters.

Should a remodeler show prices online?

A range, yes. It filters out budgets that will never fit and turns the consultation into a design conversation instead of a sticker-shock moment. Your detailed pricing stays private.

Can it handle a design fee?

Yes. If you charge for design, the calculator can show that fee separately and explain what it covers and whether it’s credited toward the build.

What if the homeowner’s budget is below the range?

The page can offer a smaller scope, like a refresh instead of a full remodel, or let them leave their details for later. No dead end, and no wasted evening for your designer.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes