BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GOOGLE ADS FOR WINDOW INSTALLERS

Google Ads for replacement windows, not window tint.

The word “window” pulls in auto glass, tint shops, cleaners, and people fixing a laptop. Most of the work in a window account is keeping those clicks off your bill.

  • Windows & Doors
  • Google Ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Windows & Doors contractors: whole-house window replacements, sliding and french patio doors, entry door replacements
What goes wrong
  • “Window” is a crowded word
  • Glass repair dressed as replacement
  • Doors buried on the windows page
What we run
  • Ad groups by product
  • A negative list built for this trade
  • Pages that match the search
  • Spend judged on contract size
Judged on
  • Cost per booked measurement from search
  • Search terms producing booked visits
  • Glass-repair share of clicks
  • Signed contract value by ad group
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Google Ads for window and door installers: what goes wrong.

01

“Window” is a crowded word

Auto glass, window tint, screen repair, window cleaning, and computer help all share the keyword. Without negatives, they share your budget too.

02

Glass repair dressed as replacement

“Replace window glass” usually means one fogged pane. It’s a small ticket that looks like a replacement search in the report.

03

Doors buried on the windows page

A homeowner searching for a French patio door lands on a page full of double-hungs and leaves for an ad that matches.

WHAT WE RUN

Built for window and door installers. Run by us.

Ad groups by product

Whole-house windows, patio doors, entry doors, and specific frame materials such as vinyl or fiberglass each get their own group and ad.

A negative list built for this trade

Auto, car, tint, film, cleaning, screen, blinds, software terms, and glass-only repair blocked before launch, and the list grows as the search terms report shows new junk.

Pages that match the search

Patio door searches land on patio doors, with your installs and a per-door range. Window searches land on the per-window estimator.

Spend judged on contract size

Search bookings are matched to signed contract value, so a keyword group that books fewer visits but bigger houses gets credit for it.

AN EXAMPLE WE WROTE

Example keywords, negatives, and ad for a window replacement group (illustration, not a client account)

  1. 01Keep: replacement windows [city], vinyl window replacement, window replacement cost, whole house windows.
  2. 02Block: auto glass, windshield, tint, film, cleaning, screen repair, blinds, Windows 11, glass only, DIY.
  3. 03Headline 1: Replacement Windows in [City]
  4. 04Headline 2: See a Per-Window Price Range
  5. 05Description: Local install crew, no long sales presentation. Count your windows and book a measurement online.
  6. 06Landing page: the window estimator page, then the measurement calendar.
Judged on
  • Cost per booked measurement from search
  • Search terms producing booked visits
  • Glass-repair share of clicks
  • Signed contract value by ad group

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Contractor marketing ROI: is your marketing paying you back?

Revenue makes every campaign look good. This tool measures return against the gross profit those jobs leave after the work is done.

35%

Return on marketing (gross profit): 525.0%

Return on marketing (gross profit)525.0%
Revenue from marketing per month
$125,000
Gross profit after marketing per month
$36,750

$7,000 a month bringing 5 signed jobs at $25,000 and 35% margin.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full contractor marketing roi calculator

KEEP GOING

Everything for window and door installers, connected.

STRAIGHT ANSWERS

Questions we hear.

What do window replacement clicks cost?

It depends on your market and how many companies bid there, so we won’t quote a number. Work backward from what a signed whole-house job is worth to you and what share of measurements you close; the calculator here does that math.

Should we take glass-only repair calls from Google?

Only if you want them and have someone other than your estimator to handle them. Many installers block glass-only terms and let those homeowners find them through the Business Profile instead.

Do patio doors need their own budget?

If door jobs matter to you, yes. Door searches are fewer and more specific, and inside a shared budget the window groups tend to spend it first. A separate budget keeps doors from going dark.

How long before a window account settles in?

The first stretch is mostly search terms: seeing what triggered the ads and blocking what doesn’t fit. After that, changes follow booked measurements and signed jobs rather than click counts.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes