Remodeling marketing in Clovis for families who’d rather remodel than move.
Clovis has grown into newer subdivisions to the north and east, and plenty of those homes still have the kitchens and baths the builder put in. We show those owners what their own floor plan could look like.
We work with Clovis contractors from Old Town out to the newer neighborhoods on the north and east sides, and into Fresno and Sanger when your crews cover them too.
Filming
In person: BlueSmith films across Fresno County.
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
REMODELING IN CLOVIS
What’s different here.
Builder-grade homes, outgrown
In newer Clovis subdivisions the house is fine and the finishes aren’t. Basic counters, small primary showers, and closed-off kitchens are the usual projects. Owners can picture the change once they see a remodel in a floor plan like theirs.
Staying put is the alternative
For families with kids in Clovis Unified schools, moving can mean a lot more than a new address. Remodeling the house they already have keeps everything else the same. Ads that make that case speak to a real decision at the kitchen table.
HOAs and Old Town are different jobs
Many newer neighborhoods have HOA review for exterior changes, which matters for additions and window swaps. Homes near Old Town Clovis are older and bring their own surprises behind the walls. The page questions tell your team which kind of job is coming.
WHAT WE’D RUN
Built for remodelers in Clovis.
Floor-plan-matched video
We film remodels in Clovis tract homes so the before shot looks like the viewer’s own kitchen. Recognition does the selling: that’s my layout, and that could be my kitchen.
HOA and timeline asked first
Before booking, the page asks whether the home is in an HOA, which room comes first, and when they want to start. Your designer walks in knowing whether approvals belong in the schedule.
Neighbors see the finished job
When a Clovis remodel wraps up, a short walkthrough of it runs to nearby homes from the same build. The people most likely to want that kitchen live on the same street.
RUN YOUR NUMBERS
What’s a remodeling lead worth in Clovis?
Example numbers for a remodeling business. Change them to yours.
$
Each lead is worth (revenue): $5,400
Each lead is worth (revenue)$5,400
Gross profit per lead
$1,890
Leads per signed job
11
$60,000 project, 35% margin, 30% of leads booked, 30% of estimates closed.
Client work, shown with permission. Never stock footage.
Reels
AAAll American RenovationsSponsored
Remodeling across the Fresno area.
Learn more
Video ad · All American RenovationsWritten, filmed, and edited by BlueSmith for a Fresno remodeler.Project showcase · All American RenovationsReal jobs on camera, cut for paid campaigns and project pages.
We work both Clovis and Fresno. Can the ads split them?
Yes. Clovis and Fresno can run as separate ad sets with their own messages and one shared booking calendar, so you can see which side of the metro is producing signed jobs.
Is the All American Renovations work relevant to Clovis?
Yes. All American serves Fresno and Clovis, and the ads we made for them came from their real kitchen and bathroom projects. It’s the clearest example of this system working in this market.
Can the project page deal with HOA approval?
It can’t approve anything, but it can ask. Homeowners flag HOA review before booking, and the follow-up can list what they’ll likely need to submit, so approval doesn’t stall the start date.
What happens to Clovis homeowners who aren’t ready yet?
They get a follow-up sequence instead of becoming a lost lead: short videos of recent Clovis projects, a reminder of the price range, and an easy link to book. The remodeler who keeps showing up stays in the running.
See what we’d build for your business.
Seven questions. Two minutes. See the one part of your engine holding your projects back.