Service calls set the pace
A clogged drain or a running toilet pays fast and fills the dispatch board. Bigger installs get quoted between calls, if anyone has time.
PLUMBING CONTRACTORS
Plumbing marketing that sells repipes and tankless, not drain clears.
Drain and leak calls keep the vans busy. Repipes, water heaters, and sewer replacements are where the margin sits, and homeowners plan those when someone reaches them first.
- Whole-house repipes in PEX or copper
- Tankless water heater installs
- Tank water heater replacements
- Sewer line replacements
- Whole-house water treatment
- Gas lines for kitchens and additions
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Plumbing contractors selling projects worth an in-person estimate
- Typical projects
- Whole-house repipes in PEX or copper
- Tankless water heater installs
- Tank water heater replacements
- Sewer line replacements
- Whole-house water treatment
- Gas lines for kitchens and additions
- Where it breaks
- Service calls set the pace
- Pipe problems hide in walls
- Fear of open walls
- Tanks fail on their own schedule
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- Which project are you planning: repipe, water heater, sewer line, or something else?
- Roughly what year was the house built?
- Is anything leaking or out of service right now?
- What heats your water now: a tank, a tankless unit, or not sure?
- Are you the owner of the property?
- When do you want the work done?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
PLUMBING REALITY
Why plumbers lose good jobs before the estimate.
Pipe problems hide in walls
Homeowners never see the corroded galvanized line behind the drywall. They notice low pressure or rusty water and assume it’s a quick fix.
Fear of open walls
Mention a repipe and homeowners picture torn-up drywall for weeks. Until someone explains access holes and patching, they put it off.
Tanks fail on their own schedule
Most water heaters get replaced the day they leak, by whoever answers. A planned tankless upgrade only happens when someone raised it earlier.
YOUR ENGINE
The acquisition engine, built for plumbers.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
Ads that shout “24/7 emergency plumbing” and pull in the same drain calls you already get.
What we build
Video ads on your repipes, tankless swaps, and sewer replacements, showing the old pipe that came out, run to homeowners in the neighborhoods you want to work.
What breaks
A service request form where a clogged sink and a full repipe arrive looking exactly alike.
What we build
Separate pages for repipes, water heaters, and sewer lines, each with a price range from your own jobs and a plain explanation of how the work gets done.
What breaks
Install leads wait in the dispatch queue behind today’s emergencies.
What we build
Project leads routed to whoever quotes installs, with self-booked estimate times, text reminders, and follow-up while the homeowner weighs the price.
What breaks
Every job lands in the same software bucket, so ad spend gets judged on clogs.
What we build
Tracking that splits service tickets from install estimates and signed project value, so budget follows repipes and water heaters.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for plumbers
What came out of the wall
Hold up a cut section of corroded pipe on camera and explain what it was doing to the water pressure and the fixtures.
Hot water that lasts
A tankless install filmed from old tank out to the first long shower, with the installer explaining how he sized the unit.
The patch is part of the job
Show the small access openings and the finished patch your crew leaves behind, so homeowners stop picturing every wall torn open.
Before the tank lets go
Ask how old the water heater is, then put a calm planned swap next to a flooded garage cleanup.
Before anyone books, the page asks
- Which project are you planning: repipe, water heater, sewer line, or something else?
- Roughly what year was the house built?
- Is anything leaking or out of service right now?
- What heats your water now: a tank, a tankless unit, or not sure?
- Are you the owner of the property?
- When do you want the work done?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
GO DEEPER
Every part, for plumbers.
RUN YOUR NUMBERS
What’s a plumbing lead actually worth?
Example numbers for a plumbing business. Change them to yours.
Each lead is worth (revenue): $1,620
Each lead is worth (revenue)$1,620
- Gross profit per lead
- $729
- Leads per signed job
- 5.6
$9,000 project, 45% margin, 45% of leads booked, 40% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
PLUMBING BY CITY
Plumbing marketing, city by city.
Local playbooks for plumbers: what’s different about each market, and what we’d run there.
Central ValleyPlumbing in FresnoSan Francisco Bay AreaPlumbing in San JoseCentral ValleyPlumbing in ClovisCentral ValleyPlumbing in BakersfieldCentral ValleyPlumbing in VisaliaSan Francisco Bay AreaPlumbing in San FranciscoSan Francisco Bay AreaPlumbing in OaklandSan Francisco Bay AreaPlumbing in San MateoSan Francisco Bay AreaPlumbing in FremontSacramento RegionPlumbing in SacramentoCentral ValleyPlumbing in StocktonCentral ValleyPlumbing in Modesto
STRAIGHT ANSWERS
Questions we hear.
Will these ads just bring more clogged drains?
Not when the ads, page, and questions are built around installs. Anyone with an urgent service problem can be routed to dispatch or your service line instead of an estimate slot.
Can you show prices for repipes?
A range, set from your own past jobs and home sizes. Every house runs differently, so the page says the final number comes after your plumber looks at it.
Do repipes make good video?
Yes. Old pipe coming out, new lines going in, and a homeowner turning on a strong faucet tell the story with very little narration. We film around your crew’s schedule.
We already run Google for emergency calls. Why add Meta?
Google catches people searching right now, which is mostly urgent service. Meta video reaches homeowners who haven’t searched yet, which is where planned repipes and tankless upgrades start. Google Ads is added on larger plans.
Can you market water treatment systems too?
Yes, as its own offer with its own page, if you install them. We won’t make health or water-quality claims you can’t support.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes