BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
CONVERSION OPTIMIZATION

Conversion optimization: better pages every month, judged on signed jobs.

Launch day is a starting point. Each month we look at where homeowners stop, change the step that’s costing the most, and check the result against the estimates that booked and the jobs that signed.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Part of the engine: Offer · Pages that make them want to book

At a glance

Who it’s for
Contractors in remodeling, solar, windows & doors, and other trades that sell projects worth an estimate
Part of the system
Offer: pages that make them want to book
How it works
  • Record the baseline
  • Pick the costliest leak
  • Change, wait, compare
  • Report it plainly
Judged on
  • Visit to booked estimate rate
  • Booked estimate to signed job rate
  • Drop-off by step
  • Cost per booked estimate
Common mistakes
  • Built once, never touched
  • More form fills, fewer jobs
  • Opinions instead of numbers
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Conversion Optimization: where it breaks for most contractors.

01

Built once, never touched

The page went live a year ago. The offer, the photos, and the price range on it have all drifted away from how you sell today.

02

More form fills, fewer jobs

Someone shortens the form and leads go up. So do the junk ones, and your team spends the week chasing people who never meant to book.

03

Opinions instead of numbers

Changes get made because someone disliked a color or saw a competitor’s site, not because the numbers pointed at that step.

WHAT WE BUILD AND RUN

What’s included.

A monthly look at every step

Visits, estimator use, finished questions, and bookings reviewed side by side, so the weakest step is plain to see.

One focused change per round

Headline, proof, question wording, calendar layout: we change the thing most likely to matter, then let the numbers come in.

Scored on booked and signed

Each change is checked against booked estimates and, as they arrive, signed jobs, so cheap leads can’t pass for progress.

A written change log

What changed, when, why, and what happened after, so nobody repeats a failed idea six months later.

HOW WE RUN IT

In order. No guesswork.

  1. 01

    Record the baseline

    We note where each step stands before touching anything, so later numbers have something honest to compare against.

  2. 02

    Pick the costliest leak

    The step losing the most homeowners, or the most valuable ones, goes first.

  3. 03

    Change, wait, compare

    The change goes live, runs long enough to judge, and is kept or reversed based on bookings and signed work.

  4. 04

    Report it plainly

    Each monthly review covers what we changed, what moved, what didn’t, and what’s next.

Judged on outcomes, not activity
WHERE IT FITS

One part of the whole engine.

Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.

AttentionAds homeowners stop for
OfferPages that make them want to book
SalesBooking and follow-up that holds
SystemTracking that improves it monthly
RUN YOUR NUMBERS

What does one booked estimate really cost?

Cheap leads that never book are expensive. Price the thing you actually want: a homeowner on your calendar.

35%

Cost per booked estimate: $229

Cost per booked estimate$229
Cost per lead
$80
Booked estimates per month
18

$4,000 a month, 50 leads, 35% of them booked.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full cost per booked estimate calculator

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

Do you run A/B tests?

When a page gets enough traffic to read one, yes. Many contractor pages don’t, so we change one thing at a time and compare over a longer period instead. We won’t call a result proven when the numbers can’t support it.

How is this different from building a funnel?

Building the funnel is the setup: the pages, estimator, questions, and booking. Conversion optimization is the monthly work after launch, finding the step that leaks and fixing it.

Can you improve my existing website?

Our work centers on the pages and booking path homeowners reach from your ads. If most of your leads come through your main site, ask us what we can take on before assuming it’s included.

How long before changes show results?

Bookings can move within a few weeks when traffic is steady. Signed jobs take as long as your sales cycle. We make the early call on bookings and confirm it on signed work.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes