The first company to answer wins
A homeowner standing in water keeps calling until someone picks up. A voicemail at 2 a.m. hands the job to the next listing.
RESTORATION CONTRACTORS
Restoration marketing that keeps the rebuild, not just the dry-out.
Restoration calls come in at the worst hour of a homeowner’s year. We make sure someone answers fast, explain the insurance side plainly, and keep the job with you from mitigation through rebuild.
- Water damage mitigation and drying
- Fire and smoke damage rebuilds
- Mold remediation
- Reconstruction after insured losses
- Sewage cleanup and repairs
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Restoration contractors selling projects worth an in-person estimate
- Typical projects
- Water damage mitigation and drying
- Fire and smoke damage rebuilds
- Mold remediation
- Reconstruction after insured losses
- Sewage cleanup and repairs
- Where it breaks
- The first company to answer wins
- Insurance sits in the middle
- Mitigation and rebuild split apart
- Nobody plans for a loss
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- What happened: water, fire, smoke, mold, or sewage?
- Is it still happening, or has it stopped?
- Have you contacted your insurance company yet?
- Can you stay in the home right now?
- Do you own the property or rent it?
- Which rooms are affected?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
RESTORATION REALITY
Why restoration contractors lose good jobs before the estimate.
Insurance sits in the middle
Carriers, adjusters, and preferred-vendor programs all shape who does the work. Many homeowners don’t realize they usually get a say in who that is.
Mitigation and rebuild split apart
Plenty of homeowners let one company dry the house and another put it back together. The rebuild is usually the bigger part of the job.
Nobody plans for a loss
You can’t build demand ahead of a burst pipe. You can only be the name homeowners find, and trust, when it happens.
YOUR ENGINE
The acquisition engine, built for restoration contractors.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
Search ads alone, so your name means nothing to anyone until the moment of loss.
What we build
Search ads for active emergencies on larger plans, plus video of your crews on real losses so homeowners and local insurance agents know your name before they need it.
What breaks
A generic homepage that answers none of the questions a panicked homeowner has.
What we build
Pages for water, fire, and mold, each with what to do in the first hour, how the insurance side usually works, and a one-tap call button.
What breaks
Emergency calls go to voicemail after hours, and web forms wait until morning.
What we build
Instant text-back, after-hours call routing to your on-call tech, and follow-up after mitigation that sets up the rebuild conversation.
What breaks
Mitigation invoices and rebuild contracts live in separate places, so nobody sees what one lead was worth.
What we build
Tracking from first call through mitigation and rebuild, with insured and out-of-pocket jobs split, so spend is judged on full job value.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for restoration contractors
The first hour
Your tech explains what to do right after a leak or a fire, on camera, before anyone needs it. It’s useful, and it gets remembered.
It’s your house
Explain plainly how your team works alongside the insurance company, for homeowners who assume the carrier picks the contractor.
Dried out and put back
Follow one water loss from fans and moisture readings to finished cabinets, so homeowners see one team handle both halves.
Mold, without the scare
A calm look at testing and remediation, aimed at homeowners who found something and don’t know how worried to be.
Before anyone books, the page asks
- What happened: water, fire, smoke, mold, or sewage?
- Is it still happening, or has it stopped?
- Have you contacted your insurance company yet?
- Can you stay in the home right now?
- Do you own the property or rent it?
- Which rooms are affected?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
GO DEEPER
Every part, for restoration contractors.
RUN YOUR NUMBERS
What’s a restoration lead actually worth?
Example numbers for a restoration business. Change them to yours.
Each lead is worth (revenue): $7,500
Each lead is worth (revenue)$7,500
- Gross profit per lead
- $2,625
- Leads per signed job
- 3.3
$25,000 project, 35% margin, 60% of leads booked, 50% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
RESTORATION BY CITY
Restoration marketing, city by city.
Local playbooks for restoration contractors: what’s different about each market, and what we’d run there.
STRAIGHT ANSWERS
Questions we hear.
Do Facebook ads work for emergency restoration?
Not for the emergency itself. People in the middle of a loss search, so search ads and your Google Business Profile carry that. Video works for mold, rebuilds, and being a name homeowners recognize.
Can the ads say insurance will pay for it?
No. Coverage depends on the policy and the claim. The ads and pages explain how your team works with insurance companies, without promising what a carrier will pay.
Can you help us keep the rebuild after mitigation?
That’s what the follow-up is for. After the dry-out, homeowners get clear next steps on the rebuild from your team instead of hunting for another contractor.
We already answer around the clock. What would change?
Most gaps are on the web side: forms that sit overnight, no text-back, and no record of where the call came from. We close those and tie each job to its source.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes