Kings County sits between Fresno and Tulare counties, with Hanford as its seat and Naval Air Station Lemoore to the west. Two cities, two very different kinds of homeowner, and farmland in between.
Hanford is the long-settled county seat with a historic downtown. Lemoore is home to Naval Air Station Lemoore, and many households there plan around military moves. The same remodel gets sold differently in each, so each gets its own ads and pages.
Plenty of contractors who work Kings County keep their shop in Visalia or Fresno. That’s fine when the page is upfront about it and names the days you’re in the county. Homeowners mind slow callbacks more than an out-of-county address.
Kings County has fewer homeowners than its neighbors, so a budget built for a big metro will wear out its audience fast. We start smaller, refresh footage often, and only split Hanford and Lemoore when the offers really differ.
Hot, dry summers make AC replacements, solar, and shade some of the steadiest work here. Since Net Billing (NEM 3.0) cut export credits in 2023, solar pages lead with batteries and what the homeowner keeps, not old payback claims.
HanfordHanford contractor marketing for older-home remodels, repipes, panel upgrades, flooring and repaints, with video ads filmed on your own Kings County jobs.
OpenLemooreContractor marketing in Lemoore, where families near NAS Lemoore often work to a move date. Ads and booking pages sell clear start dates and time-boxed jobs.
OpenAttention × Offer × Sales × System. The same four parts, set to your service area and the jobs you want here.
Example numbers for a hvac business. Change them to yours.
Each lead is worth (revenue): $1,960
$14,000 project, 40% margin, 40% of leads booked, 35% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
We work with contractors across Kings County, centered on Hanford and Lemoore and reaching into the farm country between them.
Yes. Shoots in Hanford, Lemoore, and the rest of the county are scheduled per project, and we quote the travel before you book. We’re based in the Fresno area and don’t have an office in the county.
Only when the work is different. If you sell the same thing in both, one area is usually enough for a county this size. If you sell remodels in Hanford and move-ready upgrades in Lemoore, we split them.
Yes. Ad areas follow where your crews go. We set Kings County up as its own area so you can see what it produces, and the page tells homeowners which days you’re working their side.
Less than you would in a big metro, to start. Smaller audiences tire faster, so we begin with a moderate budget, paid directly to Meta, and raise it only when signed jobs justify it.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
