You’re paying for leads. Too many of them are renters, bargain hunters, or people outside your area who never meant to hire anyone.
By the BlueSmith team · Updated
Attention × Offer × Sales × System. The problem usually lives in one part and shows up in another.
Generic ads don’t signal the size of the job, so they draw everyone, including people shopping for the cheapest fix.
Ads filmed on your real projects that show the scale and finish you sell, so small-job shoppers sort themselves out.
Video AdsInstant forms prefill contact details. One tap and a stranger becomes a “lead” without reading a word.
A project page with an estimate calculator, so homeowners see a realistic range before they hand over a phone number.
Estimate CalculatorsEvery inquiry gets the same treatment, so your team spends its best hours on people who were never a fit.
Questions on scope, budget range, timeline, ownership, and area, asked before the booking calendar appears.
Lead QualificationThe ad platform only sees form submissions, so it learns to find more people who fill out forms.
Booked estimates and signed jobs sent back as the result that counts, so campaigns look for homeowners who actually book.
Conversion TrackingBefore touching targeting, we build the page and questions that sort leads: a price range, scope, timeline, area, and whether they own the home. Bad fits leave before booking instead of after a wasted drive. Then the ad platform learns from who booked, and quality improves at the source.
Cheap leads that never book are expensive. Price the thing you actually want: a homeowner on your calendar.
Cost per booked estimate: $229
$4,000 a month, 50 leads, 35% of them booked.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Client work, shown with permission. Never stock footage.
Not before you know where the bad leads come from. Sometimes one audience or one ad is the culprit. Often the campaign is fine and the form lets anyone through.
Yes, a little. That’s the point. Fewer names, more of them real. Judge the change on booked estimates and signed jobs, not form fills.
Partly. Platforms chase whatever result you tell them to. If the only signal is a form fill, they find cheap form fills. Feeding back booked estimates changes what they look for.
No. A range somewhere before booking does the sorting, and the project page is usually the right place for it. The ad’s job is to bring in people who want that kind of project.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
