Know your numbers before you spend a dollar.

Break-even cost per lead calculator: find the most you can pay per lead, booked estimate, and signed job from your project value, margin, and close rate.

Lead value calculator: see what each lead is worth in revenue and gross profit, and how many leads it takes to sign one job, from your own numbers. Free tool.

Find the monthly ad budget behind the jobs you want: estimates needed, leads needed, and spend as a share of the revenue those jobs bring. Free calculator.

Missed lead calculator: estimate the jobs and revenue slipping away each month from leads that never get a fast, real follow-up. Uses your own numbers. Free.

See how many extra signed jobs and how much revenue a higher close rate is worth on the estimates you already run, per month and per year. Free calculator.

See your lead-to-estimate booking rate today and the extra estimates and monthly revenue a higher rate would bring from the same leads. Free calculator.

Put a number on estimate no-shows: wasted visits, the drive time and fuel they burn, and the revenue riding on appointments nobody kept. Free calculator.

Missed call revenue calculator: estimate the signed jobs and revenue lost each month and year to calls nobody answers and callers who never try again.

Contractor CAC calculator: add ad spend, agency fees, and other costs to see what each signed job costs, and how much revenue and gross profit it eats.

Contractor marketing ROI calculator that measures return against gross profit, not revenue: what jobs earned after materials, labor, and the marketing.

Find the monthly ad spend where the jobs it brings only just cover it after agency and other fees, plus the break-even spend for each signed job.

Turn your ad spend and lead count into what you really pay for each booked estimate, next to cost per lead, so cheap leads can’t hide a weak booking rate.

Estimate-to-sale funnel calculator: walk your leads through booking, show-up, and close to see the estimates you run, jobs you sign, and monthly revenue.

Project margin calculator: enter a job’s price, materials, labor, other costs, and overhead to see gross margin, net margin, and net profit on one project.

Crew capacity calculator: see how many open job slots your crews have next month, how full the schedule already is, and the revenue in that unbooked capacity.

Roofing lead value calculator: work out what a roofing lead is worth in revenue and gross profit, and how many leads it takes to sign one roof replacement.

HVAC lead value calculator: find what a system replacement lead is worth in revenue and gross profit, and how many leads it takes to sell one install. Free.

See what a kitchen, bath, or whole-home remodeling lead is worth in revenue and gross profit, and how many it takes to sign one project. Free calculator.

Plumbing lead value calculator: what a repipe, water heater, or sewer line lead is worth in revenue and gross profit, and how many it takes to sell one job.

Lead response time calculator: see how many leads wait over an hour for a first reply, split by work hours and after hours, plus your average wait in minutes.

Referral dependency calculator: see how much yearly revenue rides on referrals, and how many jobs you’d need from other channels if referrals dropped. Free.

Follow-up ROI calculator: compare the gross profit from leads that book only after follow-up against what that follow-up costs to run each month. Free tool.

Sales capacity calculator: find how many estimates your team can run each month, how many slots are still open, and the revenue those open slots could sell.

Turn your yearly revenue goal and a marketing percentage you choose into a monthly marketing budget, with the ad spend portion split out. Free calculator.

Revenue goal calculator: work back from a yearly revenue goal to the signed jobs, booked estimates, and leads you need each month, from your own close rates.

Sales pipeline forecast calculator: see what your sent but unsigned estimates are worth, the jobs you expect to win, and the monthly pace. Your numbers, free.