BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GOOGLE ADS FOR PLUMBERS

Google Ads for repipes, tankless, and sewer lines.

Plumbing search is crowded with emergency bids. We build campaigns around the install searches, block the ones you don’t want, and match every click with the page for that install.

  • Plumbing
  • Google Ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Plumbing contractors: whole-house repipes in pex or copper, tankless water heater installs, tank water heater replacements
What goes wrong
  • Install budget eaten by drain searches
  • Quick-fix searches
  • One landing page for every search
What we run
  • Ad groups by install
  • Negative keywords from day one
  • Service-call terms kept apart
  • A profile that shows installs
Judged on
  • Cost per booked install estimate by ad group
  • Search terms that became estimates
  • Spend on blocked or wasted terms
  • Signed project value from search
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Google Ads for plumbers: what goes wrong.

01

Install budget eaten by drain searches

A broad “plumber” campaign spends on clogged toilets and garbage disposals while the repipe searches get whatever is left.

02

Quick-fix searches

Terms like “water heater repair” and “pilot light won’t stay lit” pull people hoping for a cheap fix, not a replacement.

03

One landing page for every search

A sewer line searcher and a tankless searcher land on the same homepage, then go back to the results.

WHAT WE RUN

Built for plumbers. Run by us.

Ad groups by install

Repipe, tankless, tank replacement, and sewer line replacement, each with its own keywords, ads, and page.

Negative keywords from day one

DIY, parts, jobs, rentals, and small repairs go on the block list at launch, and the list grows every week from real search terms.

Service-call terms kept apart

If you want emergency calls too, they run in their own campaign with their own budget, so they can’t starve the install work.

A profile that shows installs

Repipe and tankless photos and services listed on your Google Business Profile, so a searcher who checks you out sees the work.

AN EXAMPLE WE WROTE

Example keyword plan for a plumbing install campaign (written by BlueSmith)

  1. 01Repipe group: whole house repipe, repipe cost, PEX repipe, replace galvanized pipes.
  2. 02Tankless group: tankless water heater installation, switch to tankless, tankless water heater cost installed.
  3. 03Sewer group: sewer line replacement, sewer line replacement cost, trenchless sewer replacement (if you offer it).
  4. 04Negatives: DIY, how to, parts, jobs, salary, rental, apartment, unclog.
  5. 05Every group lands on its matching install page, which prices the job and shows open estimate times.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Break-even cost per lead: what can you afford to pay for a lead?

Put in your project value, margin, and close rate. See the most you can pay per lead, per booked estimate, and per signed job before the work stops paying for itself.

35%
15%
35%
30%

Break-even cost per lead: $138

Break-even cost per lead$138
Max cost per booked estimate
$394
Max cost to win one signed job
$1,313

$25,000 project, 35% margin, 15% of gross profit for acquisition, 35% of leads booked, 30% closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full break-even cost per lead calculator

KEEP GOING

Everything for plumbers, connected.

STRAIGHT ANSWERS

Questions we hear.

Should we bid on emergency plumbing keywords?

Only if you can staff those calls and want more of them. If you do, they run in a separate campaign so the install budget stays protected.

Are Local Services Ads better for plumbers?

Different tools. With Local Services Ads you pay for each lead and Google hosts the listing, not your page. Search campaigns let you pick install terms and land every click on a repipe, water heater, or sewer page you control. Some plumbers run both.

How do you stop paying for repair searches?

Negative keywords before launch, then a weekly look at what people actually typed. Terms that don’t lead to install estimates get blocked.

Do all plans include Google?

No. Google search campaigns, your Business Profile, and local search work come in on larger scopes. For many plumbers we start with the project pages and follow-up, then add Google once those are booking well.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes