Small jobs look the same online
A dead outlet, a ceiling fan, and a 200-amp panel swap all arrive as “need an electrician.” Only one of them pays for the drive.
ELECTRICAL CONTRACTORS
Electrician marketing that books panel upgrades, not one-outlet calls.
Heat pumps, EV chargers, and batteries ask more of older panels than they were built for. We reach homeowners planning that work and get them on your calendar before they call the cheapest name they find.
- Main panel upgrades
- EV charger installs
- Whole-house rewires
- Service upgrades for heat pumps and batteries
- Electrical for remodels and additions
- Backup power hookups
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Electrical contractors selling projects worth an in-person estimate
- Typical projects
- Main panel upgrades
- EV charger installs
- Whole-house rewires
- Service upgrades for heat pumps and batteries
- Electrical for remodels and additions
- Backup power hookups
- Where it breaks
- Small jobs look the same online
- The utility controls part of the timeline
- Upgrades start with another purchase
- Handyman quotes set a low anchor
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- What’s prompting the work: EV charger, panel upgrade, rewire, or new equipment?
- Do you know the size of your current panel?
- Roughly how old is the house?
- Are you adding a heat pump, solar, or a battery soon?
- Is the home yours, or are you renting?
- When do you need it finished?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
ELECTRICAL REALITY
Why electricians lose good jobs before the estimate.
The utility controls part of the timeline
Service upgrades often need the utility to disconnect and reconnect power. Homeowners blame the electrician for that wait unless someone explains it first.
Upgrades start with another purchase
The panel conversation usually begins with a new car, a heat pump, solar, or a kitchen remodel. The homeowner is thinking about that, not the panel.
Handyman quotes set a low anchor
Unlicensed work and cash quotes make a proper upgrade look expensive. Homeowners don’t see permits, inspections, or load calculations in the number.
YOUR ENGINE
The acquisition engine, built for electricians.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
Generic “licensed and insured” ads that only reach people with a flickering light.
What we build
Video ads filmed on your panel swaps and charger installs, aimed at homeowners adding an EV, a heat pump, or a battery, with your license number on screen.
What breaks
A “request service” button that tells the homeowner nothing about what an upgrade involves.
What we build
Pages for panel upgrades, EV chargers, and rewires, each showing a price range, the permit and utility steps, and roughly how long the power stays off.
What breaks
The quote goes out, and nobody checks back while the homeowner waits on a car delivery or a solar install date.
What we build
Booking that asks what’s driving the upgrade, reminders before the site visit, and follow-up timed around the project the homeowner is waiting on.
What breaks
Service tickets and big upgrades share one total, so nobody can say what the ads actually sold.
What we build
Tracking from ad to site visit to finished upgrade, kept apart from service work, so spend follows panels, chargers, and rewires.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for electricians
Your new car needs a plan
Talk straight to new EV owners: what a home charger needs, whether the panel can carry it, and what install day looks like.
Inside the old panel
With the power off, open a dated panel on camera and point out what your electrician checks before recommending a replacement.
One house, three upgrades
Show a home taking on a heat pump, a charger, and solar, and why the panel decides how all three fit.
Permit pulled, inspection passed
Film the inspector’s sign-off on your job to set your work apart from a cash-only handyman.
Before anyone books, the page asks
- What’s prompting the work: EV charger, panel upgrade, rewire, or new equipment?
- Do you know the size of your current panel?
- Roughly how old is the house?
- Are you adding a heat pump, solar, or a battery soon?
- Is the home yours, or are you renting?
- When do you need it finished?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
GO DEEPER
Every part, for electricians.
RUN YOUR NUMBERS
What’s a electrical lead actually worth?
Example numbers for a electrical business. Change them to yours.
Each lead is worth (revenue): $1,260
Each lead is worth (revenue)$1,260
- Gross profit per lead
- $567
- Leads per signed job
- 5.6
$7,000 project, 45% margin, 45% of leads booked, 40% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
ELECTRICAL BY CITY
Electrical marketing, city by city.
Local playbooks for electricians: what’s different about each market, and what we’d run there.
STRAIGHT ANSWERS
Questions we hear.
Will we still get flooded with small repair requests?
The questions ask what the project is before anyone books. Small repairs can get a callback or a set service slot, and upgrade work goes to whoever quotes it.
Can you reach people buying electric cars?
Ad platforms limit targeting by personal details, so the creative does the work. An ad that talks to new EV owners about home charging is what pulls them in.
Should the page explain utility delays?
Yes. Homeowners handle a wait better when they hear about it before they sign. We write that section from how your jobs actually go with your local utility.
We get upgrade work from solar and HVAC partners. Does this fit?
Yes. Partner referrals can land on the same project pages and booking as your own ads, so every upgrade gets tracked the same way no matter who sent it.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes