One reaches homeowners before they start looking. The other catches them while they search. Both work. They do different jobs.
By the BlueSmith team · Updated
Our honest takeWe run Meta video ads as the core of most systems we build, because most of our clients sell planned projects homeowners don’t search for until late, and video from your own jobs is how they decide who to trust. Google catches the homeowners already looking. We add it on larger plans once the pages and follow-up are holding. If your work is mostly urgent calls, start with Google.
Start with the number of jobs you want. The calculator works backward to the estimates, leads, and monthly ad spend it takes to get there.
Monthly ad budget: $3,048
4 signed jobs at $25,000, 35% of leads booked, 30% closed, $80 per lead.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
They’re earlier in the decision, not worse by default. A homeowner from Facebook often hasn’t started shopping yet. With qualification questions and real follow-up, many become booked estimates. Without them, they go cold.
Meta usually costs less to reach people. Google clicks cost more but come from people already searching. The number that matters is cost per booked estimate against what a signed job is worth, and that depends on your trade and market.
You can run photos, but video of your crew and finished projects gives homeowners a reason to trust you before they call. That’s why we film on your job sites.
Often, yes, once one is working. Start with the one that matches the jobs you want most, get the pages and follow-up right, then add the other.
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