BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
META ADS

Meta ads for contractors, judged on booked estimates.

We run your Facebook and Instagram campaigns to homeowners in the areas you actually work, and manage them against booked estimates, not clicks or cheap form fills.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Part of the engine: Attention · Ads homeowners stop for

At a glance

Who it’s for
Contractors in remodeling, roofing, solar, and other trades that sell projects worth an estimate
Part of the system
Attention: ads homeowners stop for
How it works
  • Set the target from your numbers
  • Build and launch
  • Watch what books
  • Shift and refresh
Judged on
  • Cost per booked estimate
  • Lead to booked estimate rate
  • Cost per qualified lead
  • Signed jobs by campaign
Common mistakes
  • Instant forms, empty leads
  • Boosted posts, wrong people
  • The platform chases the wrong number
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Meta Ads: where it breaks for most contractors.

01

Instant forms, empty leads

One-tap forms fill up with people who don’t remember filling them out. Cheap per lead, expensive per signed job.

02

Boosted posts, wrong people

Boosting a post reaches renters and people three counties over. Spend goes out. Estimates don’t come in.

03

The platform chases the wrong number

If Meta only sees form fills, it learns to find more people who fill out forms, not people who book and sign.

WHAT WE BUILD AND RUN

What’s included.

Targeting by service area

Campaigns drawn around the cities and zip codes your crews actually cover.

Video from your jobs

Ads cut from footage we film on your sites, rotated before people in your area tune them out.

Clicks to a project page

Every ad sends people to a page for that exact job, with a price range and booking, not your homepage.

Booked estimates sent back to Meta

The campaign learns from who actually booked, so it finds more homeowners like them.

HOW WE RUN IT

In order. No guesswork.

  1. 01

    Set the target from your numbers

    Job value, close rate, and how many estimates your team can run tell us what a booked estimate is worth paying for.

  2. 02

    Build and launch

    Audiences, campaigns, creative, and tracking go live together.

  3. 03

    Watch what books

    We check which ads, audiences, and placements turn into booked estimates, and cut what doesn’t.

  4. 04

    Shift and refresh

    Budget moves toward what books, and new video goes in before the old ads wear out.

Judged on outcomes, not activity
WHERE IT FITS

One part of the whole engine.

Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.

AttentionAds homeowners stop for
OfferPages that make them want to book
SalesBooking and follow-up that holds
SystemTracking that improves it monthly
RUN YOUR NUMBERS

Contractor ad budget: how much spend do your jobs actually need?

Start with the number of jobs you want. The calculator works backward to the estimates, leads, and monthly ad spend it takes to get there.

4
35%
30%

Monthly ad budget: $3,048

Monthly ad budget$3,048
Leads needed per month
38
Booked estimates needed
13
Ad spend as share of that revenue
3.0%

4 signed jobs at $25,000, 35% of leads booked, 30% closed, $80 per lead.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full contractor ad budget calculator

PROOF

Real work. Real jobs on camera.

Client work, shown with permission. Never stock footage.

Video ad · All American RenovationsWritten, filmed, and edited by BlueSmith for a Fresno remodeler.

Read the full case study

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

Do Facebook ads work for bigger jobs?

They can. Homeowners planning a remodel or a new roof scroll Facebook like everyone else. The ad has to show real work, and the page behind it has to qualify and book them. That’s where most campaigns fall apart.

How much should I spend on ads?

It depends on your job value, close rate, and how many estimates your team can handle. Use the ad budget calculator on this page with your own numbers. Your budget is paid directly to Meta, not to us.

Do you use Meta’s instant lead forms?

Not as the main path. We send people to a project page where they see your work, get a price range, and book. It asks more of them, and the ones who finish know what they’re booking.

Can I see what’s running?

Yes. You see the ads, the spend, and what they’re producing. We report on booked estimates and signed jobs, not just clicks.

How many jobs will I get?

We don’t promise a number. It depends on your market, budget, offer, capacity, and how your team sells. We show what we run and the results we can verify.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes