Many older San Mateo homes were built around a closed kitchen and one or two small baths. Owners want the open, livable version of the house they already have, from a contractor who knows what’s inside those walls.
The most common wish in an older house is a kitchen that opens to the living room. Whether that wall carries load, and what runs through it, changes the price. A page that says so lets owners book with the right expectations.
Plenty of older San Mateo houses were built with a single full bath. Adding a second, or a primary suite, is a bigger job than a refresh and a better one for your schedule. It deserves an ad of its own.
Older neighborhoods mix stucco Spanish-style homes with post-war ranches, and their owners care about different things: arches and tile in one, light and flow in the other. Footage from the same style of house does the persuading.
On a scheduled shoot we film a kitchen mid-demo, with your lead explaining what they found and how it changed the plan. Owners learn that surprises are normal and that you deal with them in the open.
The form asks whether the owner wants a more open layout, how many baths the home has, and whether they plan to add one. Your designer arrives with the real scope instead of a vague kitchen request.
Owners asking about a second bath or primary suite land on their own page, with questions about space, where the plumbing runs, and permits, plus follow-up suited to a longer decision.
Example numbers for a remodeling business. Change them to yours.
Each lead is worth (revenue): $5,400
$60,000 project, 35% margin, 30% of leads booked, 30% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Yes. Removing a bearing wall or adding a bath often brings in an engineer and more permit review. We present that as part of your process on the page; engineering answers come from you.
Yes. We can aim only at the city, or stretch to Burlingame, Belmont, or Redwood City if your crews go there, and the form checks every address against your area.
Enough to test one offer properly, sized to your project values and how many jobs you can take. Ad spend goes straight to Meta or Google, separate from our fee. The remodeling lead value calculator is a good place to start.
No. Our published client work is video ads for a Fresno remodeler, and we won’t imply Peninsula clients we don’t have. Your own San Mateo jobs would be the footage.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
