A once-in-decades purchase
Homeowners don’t think about the roof until it leaks or an inspector flags it. Most have never hired a roofer before.
ROOFING CONTRACTORS
Roofing marketing that books replacements, not just repair calls.
Most homeowners buy a roof once or twice in their lives. We reach them while they’re deciding, and sort replacement buyers from drip-fix calls before your estimator drives out.
- Full roof replacements
- Tile and shingle re-roofs
- Re-roofs ahead of solar installs
- Leak repairs
- Roof inspections
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Roofing contractors selling projects worth an in-person estimate
- Typical projects
- Full roof replacements
- Tile and shingle re-roofs
- Re-roofs ahead of solar installs
- Leak repairs
- Roof inspections
- Where it breaks
- A once-in-decades purchase
- Repair calls crowd the calendar
- Door knockers burned trust
- Rain sets the rush
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- Are you looking at a repair or a full replacement?
- Roughly how old is the roof?
- What’s on it now: shingle, tile, or something else?
- Is there an active leak?
- Is this tied to an insurance claim, a home sale, or a solar install?
- Do you own the home?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
ROOFING REALITY
Why roofers lose good jobs before the estimate.
Repair calls crowd the calendar
Leak calls feel urgent and pay small. When they take the estimator’s day, replacement appointments slip.
Door knockers burned trust
Storm chasers and out-of-town crews made homeowners wary. A local face and a visible license number go a long way.
Rain sets the rush
Calls bunch up with the first storms, right when crews are least able to tear off. Dry months are when you want the work booked.
YOUR ENGINE
The acquisition engine, built for roofers.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
Ads only switch on after a storm, when every roofer around is chasing the same homeowners.
What we build
Year-round video ads filmed on your tear-offs and installs, with your license number on the creative, run to homeowners across your service area.
What breaks
One “free estimate” form that mixes a small leak fix with a full re-roof.
What we build
A replacement page with material options, an estimator by roof size and material, and an inspection offer that sets up the replacement conversation.
What breaks
The homeowner calls three roofers and books whoever answers first.
What we build
Instant confirmation, self-booked inspections, reminder texts so the appointment holds, and follow-up after the bid while they compare quotes.
What breaks
Repairs and replacements land in one pile, so nobody can say what the ads produced.
What we build
Tracking that separates repair calls from replacement estimates and signed roofs, so spend is judged on the jobs you want.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for roofers
What was under there
Show what the tear-off exposed, from soft decking to failed flashing, so homeowners see why a replacement is more than new shingles.
Before the rain
Run in late summer and fall to homeowners who know their roof is old, so they book before the first storm instead of during it.
Is your roof over 20?
A plain question about roof age, followed by what your inspection actually checks and what it costs them: nothing.
The cleanup
Film the magnet sweep and the clean driveway at the end of the job, because the yard is what the homeowner and the neighbors see.
Before anyone books, the page asks
- Are you looking at a repair or a full replacement?
- Roughly how old is the roof?
- What’s on it now: shingle, tile, or something else?
- Is there an active leak?
- Is this tied to an insurance claim, a home sale, or a solar install?
- Do you own the home?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
GO DEEPER
Every part, for roofers.
RUN YOUR NUMBERS
What’s a roofing lead actually worth?
Example numbers for a roofing business. Change them to yours.
Each lead is worth (revenue): $2,160
Each lead is worth (revenue)$2,160
- Gross profit per lead
- $756
- Leads per signed job
- 8.3
$18,000 project, 35% margin, 40% of leads booked, 30% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
ROOFING BY CITY
Roofing marketing, city by city.
Local playbooks for roofers: what’s different about each market, and what we’d run there.
Central ValleyRoofing in FresnoSan Francisco Bay AreaRoofing in San JoseCentral ValleyRoofing in ClovisCentral ValleyRoofing in BakersfieldCentral ValleyRoofing in VisaliaCentral ValleyRoofing in MaderaCentral ValleyRoofing in MercedSan Francisco Bay AreaRoofing in San FranciscoSan Francisco Bay AreaRoofing in OaklandSan Francisco Bay AreaRoofing in San MateoSan Francisco Bay AreaRoofing in FremontSacramento RegionRoofing in SacramentoCentral ValleyRoofing in StocktonCentral ValleyRoofing in Modesto
STRAIGHT ANSWERS
Questions we hear.
Can you keep repair calls off my estimator’s calendar?
Yes. The questions sort repair from replacement before booking. Repair requests can go to a separate slot or a phone callback instead of an estimator visit.
Do you run storm-response ads?
We can, but we don’t build the system around storms. Steady replacement work comes from reaching homeowners before the leak, so the ads run all year.
Does my license number need to be in the ads?
California requires contractors to include their CSLB license number in advertising. We put it on the ads and the pages by default.
Do you market insurance roofing?
We focus on retail replacements, where the homeowner is the buyer. If you also do insurance work, a question flags it so your team knows what they’re walking into.
How do you film on a roof safely?
We film from the ground and from spots your crew lead approves, and we follow your safety rules. Your crew keeps working while we stay out of the way.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes