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Missed lead calculator: what are slow callbacks costing you?

Every lead that waits too long or never gets a real call is a job you paid for and never got a shot at. Put a number on it.

By the BlueSmith team · Updated

At a glance

You enter
  • Leads per month
  • Leads that never get a fast, real follow-up
  • Average project value
  • Leads that become booked estimates
  • Estimates you close
You get
  • Revenue slipping per year
  • Revenue slipping per month
  • Signed jobs slipping per month
How the math works
  • Jobs slipping each month
  • Revenue left on the table
  • The assumption
  • Example (not a benchmark)
What it costs
Free. No signup, no email. Arithmetic on your own numbers, not a promise of results.
30%
35%
30%

Revenue slipping per year: $378,000

Revenue slipping per year$378,000
Revenue slipping per month
$31,500
Signed jobs slipping per month
1.3

40 leads a month, 30% not worked fast, at your normal 35% booking and 30% close rates.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

HOW IT WORKS

Three steps. Your numbers.

  1. 01

    Enter your numbers

    Enter your leads per month and the share that never get a fast, real follow-up.

  2. 02

    Watch it recalculate

    Add your average project value.

  3. 03

    Use the answer

    Add your lead-to-estimate rate and close rate.

How the math works

Jobs slipping each month

Leads × share missed × lead-to-estimate rate × close rate. These are the jobs those leads would have produced at your normal rates.

Revenue left on the table

Jobs slipping × average project value gives the monthly figure. Times 12 gives the year.

The assumption

It assumes missed leads would book and close at your usual rates if someone worked them properly. Some wouldn’t. Treat it as the size of the problem, not an exact count.

Example (not a benchmark)

40 leads, 25% missed, 40% booking, 30% close: 1.2 jobs a month. At $15,000 a job, that’s $18,000 a month and $216,000 a year.

KEEP GOING

Use it with these.

STRAIGHT ANSWERS

Questions we hear.

Is this a promise of results?

No. It estimates what the missed leads could be worth at your normal rates. Fixing follow-up won’t win back every one of them.

What counts as a missed lead?

Any lead that didn’t get a real attempt fast: no call, a call hours later, or one voicemail and nothing after. Be honest with yourself here.

How do I find my real miss rate?

Pull last month’s leads. Check when each one was first contacted and how many attempts it got. Compare that to what you thought was happening.

What fixes this fastest?

An instant text on every new lead, one named person who owns the callback, and a short follow-up sequence for anyone who doesn’t answer.

Numbers are the start. Let’s build the system.

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes