BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
CONVERSION TRACKING

Conversion tracking that shows which ads turned into signed jobs.

Ad platforms report clicks and leads. Your CRM knows who signed. We connect the two, so decisions about budget, ads, and pages get made on signed work.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Part of the engine: System · Tracking that improves it monthly

At a glance

Who it’s for
Contractors in remodeling, solar, adu building, and other trades that sell projects worth an estimate
Part of the system
System: tracking that improves it monthly
How it works
  • Audit what’s tracked now
  • Install and connect
  • Close the loop with your team
  • Review and improve monthly
Judged on
  • Cost per signed job
  • Ad spend vs. signed revenue by campaign
  • Lead to booked estimate rate
  • Booked estimate to signed job rate
Common mistakes
  • The platform grades its own homework
  • The trail ends at the CRM
  • Budget set by gut feel
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Conversion Tracking: where it breaks for most contractors.

01

The platform grades its own homework

Meta and Google report the leads they counted. Neither knows who answered the phone or who signed.

02

The trail ends at the CRM

Leads land in your CRM or a spreadsheet with no record of which ad sent them.

03

Budget set by gut feel

Spend goes up or down on how busy it feels, not on which campaigns produced signed jobs.

WHAT WE BUILD AND RUN

What’s included.

Source on every lead

Ad, campaign, and keyword captured with every form, calculator, and booking.

CRM connection

Sources passed into Jobber, ServiceTitan, Housecall Pro, or GoHighLevel, so they sit next to the job.

Real outcomes sent back to the ads

Booked estimates and signed jobs reported back to Meta and Google, so the platforms learn who actually buys.

A monthly review

Where leads came from, where they stalled, what signed, and what we’re changing next month.

HOW WE RUN IT

In order. No guesswork.

  1. 01

    Audit what’s tracked now

    We check your pixels, forms, and CRM fields to see where the trail breaks.

  2. 02

    Install and connect

    Tracking on every page and form, sources into the CRM, and conversion events back to the ad platforms.

  3. 03

    Close the loop with your team

    A simple way to mark estimates won or lost, so signed jobs show up in the numbers.

  4. 04

    Review and improve monthly

    We walk the full path each month and fix the step that’s losing the most.

Judged on outcomes, not activity
WHERE IT FITS

One part of the whole engine.

Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.

AttentionAds homeowners stop for
OfferPages that make them want to book
SalesBooking and follow-up that holds
SystemTracking that improves it monthly
RUN YOUR NUMBERS

Break-even cost per lead: what can you afford to pay for a lead?

Put in your project value, margin, and close rate. See the most you can pay per lead, per booked estimate, and per signed job before the work stops paying for itself.

35%
15%
35%
30%

Break-even cost per lead: $138

Break-even cost per lead$138
Max cost per booked estimate
$394
Max cost to win one signed job
$1,313

$25,000 project, 35% margin, 15% of gross profit for acquisition, 35% of leads booked, 30% closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full break-even cost per lead calculator

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

Which CRMs do you work with?

Jobber, ServiceTitan, Housecall Pro, and GoHighLevel. If you use something else, we check what it can accept before promising anything.

Do I have to change how my team works?

Barely. The one habit that matters is marking estimates won or lost in the CRM. Without it, nobody can see which ads produced signed work.

Why don’t my ad platform numbers match my CRM?

They count different things. The platform counts the clicks and form fills it can see. Your CRM counts people who became customers. We report from the CRM side, with platform numbers next to it.

How long until the numbers mean something?

Booked estimates show up quickly. Signed revenue by campaign fills in as fast as your sales cycle allows, which is quicker for a roof than for a whole-home remodel.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes