The contractor landing page checklist.

☐ One job type for this page: [ ]
☐ Traffic source: [Facebook and Instagram / Google search / mailer QR code]
☐ The one action: [book an estimate / see a price range / call]
☐ Service area named on the page: [towns]
☐ Photos and video of this job type from your own work, gathered

☐ Headline names the job and the area
☐ One line underneath on who it’s for or what they get
☐ A real photo or video from your jobs, not stock
☐ The main button visible without scrolling
☐ Tap-to-call for search traffic

The homeowner should feel they landed exactly where the ad promised.

☐ Headline echoes the ad or the search they typed
☐ Same offer on the page as in the ad
☐ Same footage or photos as the ad
☐ Nothing promised in the ad is missing from the page

Real proof only. No invented reviews, stock testimonials, or logos for work you didn’t do.

☐ Finished projects of this job type, not a mixed gallery
☐ Reviews quoted word for word from real customers, with permission where you name them
☐ License number shown where your state requires it: [ ]
☐ Warranty terms stated in plain words
☐ Who shows up for the estimate, with a name and photo

☐ A price range or estimator for this job type
☐ What moves the price up or down
☐ Financing mentioned only if you actually offer it
☐ No “starting at” price you’d never actually quote

☐ Only questions that change what happens next: [list them]
☐ Tap-to-answer choices instead of blank boxes
☐ Consent to texts in clear words, with the box left unchecked
☐ Link to your privacy policy next to the form
☐ Booking calendar shows times you can really keep
☐ Confirmation screen says what happens next and when

☐ Loads quickly on a phone over cellular, not just office Wi-Fi
☐ Text readable without zooming; buttons big enough for a thumb
☐ No popup covering the form
☐ Images compressed and sized for phones
☐ Form fields work with phone autofill

☐ Main website navigation removed
☐ No links to unrelated services
☐ No social icons sending people off the page
☐ One call to action, repeated, never competing with a second one

☐ Form submissions counted as a conversion in [Meta / Google]
☐ Tap-to-call clicks counted
☐ Tracking tags (UTMs) on every ad link
☐ Lead source saved on the CRM record
☐ Booked estimates reported separately from form fills: [where]
☐ Test lead sent and seen end to end: page → CRM → team alert

☐ Visits, leads, and booked estimates for this page: [ ] · [ ] · [ ]
☐ The form step where most people quit: [ ]
☐ Looked at the page on a phone like a homeowner would
☐ One change made, with the date noted: [change] on [date]