The homeowner lines your proposal up next to two others and reads one line: the total. Everything that makes your job worth more never gets compared.
By the BlueSmith team · Updated
Attention × Offer × Sales × System. The problem usually lives in one part and shows up in another.
Ads lead with a percentage off or a limited promo, which pulls in whoever is hunting for the cheapest deal.
Video that shows how your crew works, the materials you use, and the finished result, so homeowners see what the price buys before asking for it.
Video AdsNothing before the visit explains why jobs like yours cost what they do, so your number lands next to cheaper bids with no context.
A project page that shows what’s included, how you do the work, and a realistic price range, so homeowners arrive comparing more than totals.
Project PagesAfter the proposal, nobody explains the difference between your bid and the cheaper one, so the homeowner is left with two numbers.
Follow-up after each estimate that walks through scope, materials, and warranty in plain words, so the homeowner can check other quotes against yours.
Lead Follow-UpJobs lost on price aren’t tracked by source, so budget keeps flowing to whatever campaign brings in bid collectors.
A lost-on-price reason recorded in your pipeline and reported by campaign, so you can see which sources bring buyers and which bring bargain hunters.
Conversion TrackingWe start upstream of the proposal. Ads move off discounts and onto your real work, and the project page shows what’s included and a realistic range, with a budget question before booking. Homeowners who only want the lowest number leave early. The ones who book already know why your bid looks the way it does.
Price minus materials isn’t profit. Put in what the job actually costs and see what’s left after overhead.
Net profit on the job: $5,500
$25,000 job: $8,000 materials, $7,000 labor, $1,500 other, 12% overhead.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Only if your margin can take it, and most can’t take much. Matching the cheapest bid usually means cutting what makes your work better. Run your own numbers in the margin calculator on this page before you decide.
Often, yes. Most homeowners get more than one quote on a big project, and that’s reasonable. Competing isn’t the problem. Competing on a single total with nothing else to compare is.
That’s your call. Some contractors itemize to show what’s included. Others group line items so homeowners can’t shop each one. Either way, state what’s in scope and what isn’t, so a cheaper bid that leaves things out is obvious.
Not completely. Some will always click. Ads that show your crew and your process draw fewer of them than ads built around a deal, and a price range plus a budget question catch many of the rest before they book.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
