Fresno homeowners spend a lot of summer avoiding their own backyard. A full install with shade, heat-tolerant planting, and a place to sit in the evening changes that, and it’s worth marketing on its own.
In north and northeast Fresno subdivisions, many yards start as dirt or a strip of sod. Those owners are buying a whole landscape at once: irrigation, planting, hardscape, and lighting. A whole-yard budget range is what they’re looking for.
With summers past 100°F, homeowners want plants that survive the heat and a yard that doesn’t drive up the water bill. They all ask the same thing: will this still look good in August? Footage of a past install a few seasons later answers it.
Fall and spring are easier on new plants than the middle of a Fresno summer. Selling in late summer for a fall start keeps your crews on a sensible schedule and gives homeowners a reason to decide now.
We go back to past Fresno installs once they’ve filled in and film them next to the day-one shots. Homeowners see what the yard becomes, not just how it looks when the crew drives away.
The page asks whether the homeowner wants a new design, a renovation, or upkeep. Upkeep goes to your office or a polite referral. Design requests book with your designer.
Consultation slots open based on when your crews can actually start. A homeowner who books in August hears honestly that installs begin in fall, and follow-up keeps them warm until then.
Example numbers for a landscaping business. Change them to yours.
Each lead is worth (revenue): $3,150
$35,000 project, 35% margin, 30% of leads booked, 30% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Yes. Swapping thirsty lawn for drought-tolerant planting is a natural offer in Fresno heat. If you help homeowners with a rebate program, the page can mention it. We only list incentives your company actually works with.
Yes. The estimator can price hardscape, shade, and planting together so homeowners see the whole yard. If you want more hardscape on its own, it can run as a separate ad set.
Not on purpose. The ads and page are built around installs. Anyone looking for weekly service is sorted out before booking, so your designer’s calendar stays on projects.
Consultation requests can start soon after launch, but signed installs take longer because homeowners plan yards around seasons and budgets. We track each request from first click to signed contract, so you judge the campaign on jobs, not clicks.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
