BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
FACEBOOK ADS FOR WINDOW INSTALLERS

Facebook ads that sell windows without a two-hour pitch.

Homeowners don’t search for new windows until a room gets uncomfortable enough. On Facebook and Instagram you can show them the fix while they’re still putting up with the draft.

  • Windows & Doors
  • Facebook & Instagram ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Windows & Doors contractors: whole-house window replacements, sliding and french patio doors, entry door replacements
What goes wrong
  • Promo banners that blend in
  • Window glamour shots
  • Lead forms that skip the count
What we run
  • One-opening install videos
  • Hooks from the room, not the product
  • Separate ads for doors
  • Clicks to a page that asks the count
Judged on
  • Cost per booked measurement
  • Openings per booked appointment
  • Measurement to signed contract rate
  • Signed contracts by ad hook
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Facebook & Instagram ads for window and door installers: what goes wrong.

01

Promo banners that blend in

Percent-off and BOGO graphics look exactly like the big brands’ ads, and homeowners scroll past expecting the same high-pressure visit.

02

Window glamour shots

A manufacturer’s photo of a perfect window in a perfect house says nothing about who shows up, how they cut out the old frame, or what the trim looks like after.

03

Lead forms that skip the count

An instant form collects a name and a phone number but not how many openings, so nobody can tell a single slider from a whole house until the call.

WHAT WE RUN

Built for window and door installers. Run by us.

One-opening install videos

We film a single window or patio door from old frame out to the final bead of caulk, cut into short vertical and square versions.

Hooks from the room, not the product

Ads open on the cold spot by the couch, the afternoon glare in the kitchen, or the slider that takes two hands to open.

Separate ads for doors

Patio and entry door buyers get their own creative, because they’re solving one opening, not planning a whole-house project.

Clicks to a page that asks the count

The landing page leads with the per-window range and asks how many openings before it shows your measurement calendar.

AN EXAMPLE WE WROTE

Example ad script: a 20-second drafty-window ad (our sample, not a client’s ad)

  1. 010–3s, owner holding a hand near an old aluminum frame: “Feel that? That’s the draft by your couch.”
  2. 023–8s: crew scoring the old caulk and pulling the frame. Voiceover: “Here’s what replacing one window actually involves.”
  3. 038–14s: new unit set, leveled, foamed, and trimmed. Close-up of the finished interior.
  4. 0414–17s, owner: “No two-hour sales pitch. You’ll see a price range before we come out.”
  5. 0517–20s on screen: license number, service area, “Count your windows. See your range.”
  6. 06Lands on: the window page, which asks the number of openings and the current frame type, then shows the calendar.
Judged on
  • Cost per booked measurement
  • Openings per booked appointment
  • Measurement to signed contract rate
  • Signed contracts by ad hook

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Booking rate calculator: how many of your leads actually book?

Leads don’t pay the bills. Booked estimates do. Find your booking rate and see what moving it a few points is worth.

45%
30%

Extra revenue per month at your target: $45,000

Extra revenue per month at your target$45,000
Your booking rate today
30.0%
Extra booked estimates per month
6.0

40 leads, 12 booked today, aiming for 45%, 30% closed at $25,000.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full booking rate calculator

KEEP GOING

Everything for window and door installers, connected.

STRAIGHT ANSWERS

Questions we hear.

Do Facebook ads work for window replacement?

They work when they look local and answer price early. Window replacement is a planned purchase, and Facebook reaches homeowners while they’re still living with the problem, before they start collecting quotes.

Should our ads promise energy savings?

We don’t put a savings number in the ad. Savings depend on the home, the old windows, and how it’s heated and cooled. The ads show the comfort difference, and your estimator talks specifics in the home.

Instant forms or a landing page for window ads?

We usually send clicks to a page. It can show the range and ask how many openings, which a two-field form can’t. If an instant form is in the mix, it asks the opening count too.

When should window ads run hardest?

When the weather makes old windows obvious: cold snaps and the first hot stretch. Comfort hooks land best then. A smaller steady budget the rest of the year keeps measurements on the calendar between those stretches.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes