BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
SOLAR LEAD GENERATION

Solar leads that are yours, screened before booking.

Bought solar leads get sold to several installers and called by all of them. We build a source that’s only yours, with video from your own roofs and checks that run before your rep drives out.

  • Solar
  • Lead generation
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Solar contractors: residential solar installs, solar plus battery storage, battery add-ons to existing systems
What goes wrong
  • One homeowner, five phone calls
  • Paying for people who can’t sign
  • Pitches written for the old rules
What we run
  • Your installs, your crew on camera
  • Bill-based estimator with storage
  • Ownership and roof checks first
  • A reason for every no
Judged on
  • Consultations booked per month
  • Leads passing ownership and roof screening
  • Cost per qualified consultation
  • Signed contracts by source
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead generation for solar installers: what goes wrong.

01

One homeowner, five phone calls

A shared solar lead can go to several installers at once. By the time your rep calls, the homeowner is tired of solar companies.

02

Paying for people who can’t sign

Renters, roofs near the end of their life, and low bills fill a generic solar funnel, and every one of them costs a consultant’s evening.

03

Pitches written for the old rules

Lead sources still selling “sell your power back” set expectations that stopped matching California once Net Billing replaced net metering in April 2023.

WHAT WE RUN

Built for solar installers. Run by us.

Your installs, your crew on camera

Ads show your team and real systems in your area, not stock panels on a stranger’s roof.

Bill-based estimator with storage

Homeowners type in a monthly bill and get a panel and storage range built from your pricing.

Ownership and roof checks first

Owning the home, roof age, shade, and utility are asked before a consultation is ever offered.

A reason for every no

Each screened-out lead is tagged with why, so the targeting and the message stop paying for the same dead ends.

AN EXAMPLE WE WROTE

Example solar lead path, from ad to consultation (written by BlueSmith, not a client result)

  1. 01Ad: your installer on a finished roof: “Here’s what going solar in California means now that export credits changed.”
  2. 02Page: a short video on storage and self-consumption, then three of your installs with their system sizes.
  3. 03Estimator: monthly bill, utility, home size, and battery yes or no. The result is a system and price range.
  4. 04Screen: Do you own the home? Roof age and shade? Cash, loan, or lease?
  5. 05Booking: qualified homeowners pick a consultation time and get a reminder to have a recent bill ready.
  6. 06Not a fit: renters and worn-out roofs get a kind explanation by text, and nobody drives out.
Judged on
  • Consultations booked per month
  • Leads passing ownership and roof screening
  • Cost per qualified consultation
  • Signed contracts by source

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Lead value calculator: what’s one lead worth to you?

Before you judge what a lead costs, know what it’s worth. Enter your numbers and see the revenue and gross profit behind every lead that comes in.

35%
35%
30%

Each lead is worth (revenue): $2,625

Each lead is worth (revenue)$2,625
Gross profit per lead
$919
Leads per signed job
9.5

$25,000 project, 35% margin, 35% of leads booked, 30% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full lead value calculator

KEEP GOING

Everything for solar installers, connected.

STRAIGHT ANSWERS

Questions we hear.

Why not just buy solar leads?

You can, and some installers do. The tradeoff is that the same homeowner may be sold to other companies, and you can’t control what they were promised. Your own system costs more to build, and the homeowners it brings in found you.

Can you generate solar leads outside California?

Yes. BlueSmith works with contractors nationwide. The battery and Net Billing messaging is California-specific, so pages for other states are written around that state’s utility rules, which you confirm.

What makes a solar lead qualified?

They own the home, have a roof that can carry panels for years, a bill high enough to justify a system, and a timeline. The page asks all four before a consultation is booked.

How many consultations will we get?

No set number is promised. It hinges on your market, ad budget, the offer, and how many homes your reps can visit. We report booked consultations and signed contracts, then improve from there.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes