BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
HVAC LEAD GENERATION

HVAC leads for installs, not just no-cool calls.

Service calls find you on their own when it’s 105 outside. Replacement buyers who plan ahead have to be found, and booked before the heat decides for them.

  • HVAC
  • Lead generation
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
HVAC contractors: ac and furnace replacements, heat pump installs, ductless mini-splits
What goes wrong
  • Bought leads lean toward emergencies
  • Mild weather, empty board
  • Sales and service share one queue
What we run
  • Pre-season pushes
  • A replacement page with real options
  • Comfort-advisor routing
  • Tracking installs, not tickets
Judged on
  • Cost per booked in-home estimate
  • Replacement share of inquiries
  • Estimate to installed system rate
  • Installs by campaign and season
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead generation for HVAC contractors: what goes wrong.

01

Bought leads lean toward emergencies

Shared lead services hand you homeowners who need someone today, and they book whoever shows up first.

02

Mild weather, empty board

When temperatures ease, inquiries stop and install crews wait for the next heat wave.

03

Sales and service share one queue

A replacement request lands behind a stack of repair tickets and gets a call two days later.

WHAT WE RUN

Built for HVAC contractors. Run by us.

Pre-season pushes

Spring and fall campaigns to homeowners in your area, timed while crews still have install capacity.

A replacement page with real options

Plain explanations of system types, the rebates you work with, financing if you offer it, and a ballpark by home size.

Comfort-advisor routing

Replacement bookings skip dispatch and go straight to your sales calendar.

Tracking installs, not tickets

Each installed system tied to the ad and page it came from, reported apart from service revenue.

AN EXAMPLE WE WROTE

Example lead path for a spring AC replacement push (illustration, not a client campaign)

  1. 01When: six to eight weeks before your usual first heat wave.
  2. 02Ad: lead installer in an attic: “If your AC is pushing 15 years, plan the swap now, not in July.”
  3. 03Page: options explained (AC and furnace, heat pump, ductless), a ballpark by square footage, financing you offer.
  4. 04Questions: replace or repair, system age, working right now, system type, home size, own or rent.
  5. 05Booking: the comfort advisor’s calendar; repair answers route to service instead.
  6. 06Report: booked in-home estimates and installed systems by ad, kept apart from service tickets.
Judged on
  • Cost per booked in-home estimate
  • Replacement share of inquiries
  • Estimate to installed system rate
  • Installs by campaign and season

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

HVAC lead value: what’s a system replacement lead worth?

A no-cool call in July and a planned swap in March aren’t the same lead. Put a number on the install leads that keep your crews busy.

40%
40%
35%

Each lead is worth (revenue): $1,960

Each lead is worth (revenue)$1,960
Gross profit per lead
$784
Leads per signed job
7.1

$14,000 project, 40% margin, 40% of leads booked, 35% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full hvac lead value calculator

KEEP GOING

Everything for HVAC contractors, connected.

STRAIGHT ANSWERS

Questions we hear.

Can lead generation help in the off-season?

That’s where planned replacements live. Mild weeks are when homeowners with older systems will sit for an in-home estimate without the pressure of a dead unit.

Should HVAC companies buy leads or build their own?

Bought leads can fill a gap, but they’re shared and they lean toward emergencies. Your own system brings in planned replacement buyers who saw your installers and answered your questions first.

Do you work with our field-service software?

We connect to common tools, including ServiceTitan, Housecall Pro, and Jobber, or we can text and email bookings to whoever handles them if that’s simpler.

What do you need to start?

A filming day on a real install, your service area, the system types you sell, any rebate programs or financing you really provide, and who runs in-home estimates.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes