BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
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RESTORATION LEAD FOLLOW-UP

Restoration follow-up measured in minutes, then weeks.

In restoration, the homeowner keeps calling until someone answers. Then, once the house is dry, the rebuild goes to whoever stayed in touch.

  • Restoration
  • Lead follow-up
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Restoration contractors: water damage mitigation and drying, fire and smoke damage rebuilds, mold remediation
What goes wrong
  • Overnight forms read at 8 a.m.
  • Silence once the fans are running
  • Nobody brings up the rebuild
What we run
  • An instant text on every web request
  • Routing by loss type
  • Check-ins while equipment runs
  • The rebuild hand-off
Judged on
  • Time to first response on web requests
  • Requests still uncontacted after 15 minutes
  • Mitigation jobs that booked a rebuild walk-through
  • Rebuild contracts signed after mitigation
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead follow-up for restoration contractors: what goes wrong.

01

Overnight forms read at 8 a.m.

A web request sent at midnight sits in an inbox until the office opens. By then the homeowner has called the next company on the list.

02

Silence once the fans are running

After equipment is set, the homeowner hears little until pickup day. Quiet while their house is torn apart feels like being forgotten.

03

Nobody brings up the rebuild

The dry-out ends, the crew leaves, and the conversation about drywall, cabinets, and flooring never starts. Another contractor gets it.

WHAT WE RUN

Built for restoration contractors. Run by us.

An instant text on every web request

Sent at any hour under your business name: the request is in, who will contact them, and what to do while they wait.

Routing by loss type

Water, fire, and mold requests go to the person on your team who handles that work, by text and in the CRM, so nothing waits in a shared inbox.

Check-ins while equipment runs

Scheduled messages written in your words: when the next moisture check is and what comes after the dry-out.

The rebuild hand-off

When mitigation wraps, a short sequence introduces your rebuild estimator and books the walk-through before the homeowner starts shopping.

AN EXAMPLE WE WROTE

Example follow-up sequence for a water-loss request (written by BlueSmith for illustration)

  1. 01Minute 0, text: “Hi [Name], it’s [Company]. We got your request about water damage at [street]. [Team member] will call you shortly. If water is still coming in and it’s safe, shut off the main valve. Reply STOP to opt out.”
  2. 02Minute 5, if nobody has connected: a second alert to the next person on your list.
  3. 03Drying, day 1: “Equipment is set. [Tech] will check moisture readings on [day]. Questions anytime, just reply here.”
  4. 04Last day of drying: “Your rooms are dry. Next step is putting them back together. [Rebuild estimator] can walk through it on [day/time].”
  5. 05Three days after mitigation, if no walk-through is booked: a short note on what the rebuild usually involves and a booking link.
  6. 06Texts go only to homeowners who asked to be contacted, and any reply stops the automated messages and goes to a person.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Missed call revenue: what are unanswered calls costing you?

Some callers leave a voicemail and wait. Plenty just call the next contractor. Find out what that second group is worth.

25%
60%
40%
30%

Revenue lost per year: $324,000

Revenue lost per year$324,000
Revenue lost per month
$27,000
Signed jobs lost per month
1.1

60 calls a month, 25% missed, 60% of those gone for good, at your normal booking and close rates.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full missed call revenue calculator

KEEP GOING

Everything for restoration contractors, connected.

STRAIGHT ANSWERS

Questions we hear.

How fast should a restoration company answer a web request?

As close to instantly as you can. A homeowner mid-loss is contacting several companies at once. An automatic text covers the first minute, and a person should be on the phone with them right after.

Do you answer our calls for us?

No. Your team talks to the homeowner. We set up the instant texts, the routing, and the reminders, so requests reach your people fast and nothing gets dropped after the dry-out.

How do we keep more rebuilds after mitigation?

Start the rebuild conversation before the equipment leaves. A planned message introduces your rebuild estimator and offers a walk-through time, so the homeowner doesn’t have to go looking for someone.

Is it okay to text a homeowner in the middle of a loss?

When they asked you to contact them, yes, and many would rather read a text than take a call while dealing with the mess. Every message names your company, and anyone who replies STOP is removed.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes