BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
PROJECT PAGES

Project pages for contractors: one page per job, built to book estimates.

A homeowner who clicked an ad for a bathroom remodel doesn’t want your homepage. We build a page for that exact job, with your work, a price range, and a way to book.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Part of the engine: Offer · Pages that make them want to book

At a glance

Who it’s for
Contractors in remodeling, pool building, adu building, and other trades that sell projects worth an estimate
Part of the system
Offer: pages that make them want to book
How it works
  • Pick the offer
  • Gather the proof
  • Build, connect, test
  • Improve from what people do
Judged on
  • Visit to booked estimate rate
  • Calculator starts and completions
  • Where visitors drop off
  • Cost per booked estimate
Common mistakes
  • The homepage does everything
  • A contact form and a promise
  • Your best work is hidden
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Project Pages: where it breaks for most contractors.

01

The homepage does everything

Ads send people to a page about every service you offer. The homeowner has to hunt for the one they came for.

02

A contact form and a promise

“Fill this out and we’ll get back to you” gives no price, no timeline, and no reason to pick you over the next tab.

03

Your best work is hidden

Finished projects live in a camera roll or an old Instagram post, not on the page where someone is deciding.

WHAT WE BUILD AND RUN

What’s included.

Video up top

The ad they clicked continues on the page: you or your crew explaining the job and how you run it.

Finished work and reviews

Projects like theirs and real reviews from your homeowners, placed where the decision gets made.

Estimate calculator

A price range for their project before they book, so your estimate isn’t a surprise.

Qualifying questions and booking

Scope, timeline, and location questions, then a calendar to book the estimate.

HOW WE RUN IT

In order. No guesswork.

  1. 01

    Pick the offer

    One job type, one page. We agree on what you’re selling and who it’s for.

  2. 02

    Gather the proof

    Footage from the shoot, your finished project photos, and your reviews.

  3. 03

    Build, connect, test

    Page, calculator, questions, calendar, and tracking, tested end to end before any ad points at it.

  4. 04

    Improve from what people do

    We watch where homeowners drop off and change the order, the wording, or the questions.

Judged on outcomes, not activity
WHERE IT FITS

One part of the whole engine.

Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.

AttentionAds homeowners stop for
OfferPages that make them want to book
SalesBooking and follow-up that holds
SystemTracking that improves it monthly
RUN YOUR NUMBERS

Lead value calculator: what’s one lead worth to you?

Before you judge what a lead costs, know what it’s worth. Enter your numbers and see the revenue and gross profit behind every lead that comes in.

35%
35%
30%

Each lead is worth (revenue): $2,625

Each lead is worth (revenue)$2,625
Gross profit per lead
$919
Leads per signed job
9.5

$25,000 project, 35% margin, 35% of leads booked, 30% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full lead value calculator

PROOF

Real work. Real jobs on camera.

Client work, shown with permission. Never stock footage.

Project showcase · All American RenovationsReal jobs on camera, cut for paid campaigns and project pages.

Read the full case study

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

Do I need a new website?

No. Project pages sit alongside your current site. Your website still handles people who look you up by name. The project pages handle people coming from ads.

Why one page per job?

Because the homeowner wants one thing. A kitchen buyer and a roof buyer need different photos, prices, and questions. Separate pages also show us which job’s ads are actually booking.

What if I don’t have many reviews yet?

We use what you have and lean on finished work and video. Every review on the page is real and shown as written.

Where do the bookings go?

Into your calendar with the homeowner’s answers attached, and into your CRM if you use one.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes