Bought leads are shared leads
Marketplaces sell the same homeowner to several contractors. Whoever calls first gets a shot, and price becomes the whole conversation.
CONTRACTOR LEAD GENERATION
Lead generation that ends on your calendar.
Shared leads get sold to you and the next three contractors on the list. We build lead generation you own: your ads, your pages, your booking, and homeowners who only ever talked to you.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
Covers the whole engine: Attention × Offer × Sales × System
At a glance
- Who it’s for
- Contractors in roofing, remodeling, solar, and other trades that sell projects worth an estimate
- Part of the system
- Covers all four parts: Attention, Offer, Sales, System
- How it works
- Set the job and the area
- Build the path
- Judge it on bookings
- Widen what works
- Judged on
- Cost per booked estimate
- Lead to booked estimate rate
- Estimate to signed job rate
- Signed jobs by campaign
- Common mistakes
- Bought leads are shared leads
- Lead count is the wrong scoreboard
- Nothing carries over
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Contractor Lead Generation: where it breaks for most contractors.
Lead count is the wrong scoreboard
Fifty names that won’t answer the phone are worth less than eight homeowners who picked a time and are expecting you.
Nothing carries over
Stop paying a lead service and the flow stops. You walk away with no footage, no pages, and no idea what worked.
WHAT WE BUILD AND RUN
What’s included.
Ads that show your work
Video filmed on your jobs, shown on Facebook and Instagram only inside the area you cover.
A path built for one job
Each ad leads to a page, a price range, and questions for the specific project it advertised.
Booking and follow-up
Homeowners who fit pick an estimate time. The ones who stall get texts and emails until they book or ask you to stop.
Lessons that carry forward
Every month’s ads and results add to what we know about your market, so the next round starts from what booked.
HOW WE RUN IT
In order. No guesswork.
- 01
Set the job and the area
You tell us the work you want more of, how far you’ll drive for it, and how many more estimates you can fit in a week.
- 02
Build the path
Video, campaigns, project page, questions, calendar, and follow-up go live together, tested before any spend starts.
- 03
Judge it on bookings
Form fills don’t count. Booked estimates and signed jobs do, and whatever isn’t producing them gets cut.
- 04
Widen what works
Once one job type books reliably, we add the next service or area your crew can handle.
Judged on outcomes, not activity
WHERE IT FITS
One part of the whole engine.
Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.
RUN YOUR NUMBERS
What does one booked estimate really cost?
Cheap leads that never book are expensive. Price the thing you actually want: a homeowner on your calendar.
Cost per booked estimate: $229
Cost per booked estimate$229
- Cost per lead
- $80
- Booked estimates per month
- 18
$4,000 a month, 50 leads, 35% of them booked.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
PROOF
Real work. Real jobs on camera.
Client work, shown with permission. Never stock footage.
STRAIGHT ANSWERS
Questions we hear.
Are the leads exclusive?
Yes. They come from ads and pages run for your business only. Nobody else gets the homeowner’s details, and nobody else is calling them.
How is this different from Angi or Thumbtack?
Those platforms sell access to homeowners who asked the platform, not you. Here the homeowner saw your crew, your work, and your price range before booking. It takes longer to set up, and what it builds stays with your business.
How many leads will I get?
There’s no honest way to promise a count. Volume depends on your area, budget, offer, and how much work your team can take on. We report booked estimates and signed jobs as they come in.
Do I pay per lead?
No. You pay a monthly fee for the work we do, and your ad budget goes directly to Meta or Google. There’s no per-lead charge.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes